Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

All Articles

Category

Author

Agentic AI

May 20 2026

5 min

Introducing XpertOS: The agentic CRM operating system for regulated customer engagement.

CRM teams do not miss opportunities because they are careless. They miss them because the work has outgrown the tools. Every operator knows the pressure. Yesterday’s imports need checking. Campaigns

May 19 2026

13 min

Real-Time F2P Game Personalisation: Delivering Spin Wheels and Scratch Cards at the Right Moment

Updated May 19, 2026 TL;DR: Batch processing creates major conversion losses in F2P gamification. When a player hits a milestone and your CDP syncs overnight, the emotional moment is gone before your

May 19 2026

16 min

F2P Game Prize Structure Design: Balancing Player Excitement and Operator Margins

Updated May 19, 2026 TL;DR: F2P games drive profitable acquisition when prize economics are deliberately designed. Calculate the expected value (EV) of every spin wheel or scratch card to protect GGR

May 19 2026

14 min

F2P Game Mechanics vs. Traditional Welcome Bonuses: Which Drives Better Retention?

Updated May 19, 2026 TL;DR: Traditional percentage-match bonuses can produce higher initial FTD values in some cohorts, though this varies by market and offer structure, and they attract bonus

May 19 2026

17 min

Prediction Games & Pick-Me Games for iGaming: Engagement Mechanics Beyond Slots

Updated May 19, 2026 TL;DR: Prediction and pick-me games can deliver stronger retention results than spin wheels when designed to create agency and anticipation loops that bring players back daily

May 19 2026

15 min

F2P Games for VIP Player Retention: White-Glove Gamification for High-Value Cohorts

Updated May 19, 2026 TL;DR: Generic loyalty points don't stop high-value players from churning. Real-time, exclusive F2P gamification does. Just 2% of your players can account for more than 50% of

May 18 2026

13 min

Spin wheel games for iGaming acquisition: Design, prize structure and CRM integration

Updated May 18, 2026 TL;DR: Spin wheels may reduce your cost per FTD by improving registration-to-deposit conversion without increasing traffic spend. Interactive mechanics like spin wheels are

May 18 2026

13 min

F2P game tools & platforms for iGaming: Xtremepush XP Gamify vs. alternatives

Updated May 18, 2026 TL;DR: Disconnected F2P tools can delay reward delivery by hours or overnight, meaning players hit milestones and receive nothing until the next day. Unified platforms (CDP + CRM

May 18 2026

13 min

F2P game mechanics for emerging markets: Localisation, compliance & player preferences

Updated May 18, 2026 TL;DR: Translating your F2P games into Spanish or Tagalog will not win you LatAm or APAC. True localisation means adapting the actual game mechanics to match regional betting

May 18 2026

14 min

Gamification vs. traditional customer acquisition: Why games outperform standard offers

Updated May 18, 2026 TL;DR: Traditional acquisition channels are losing efficiency as sports betting CAC hits unsustainable levels. Free-to-play gamification replaces static offers with interactive

May 18 2026

14 min

Free-to-play game mechanics in iGaming: The complete acquisition & retention playbook

Updated May 18, 2026 TL;DR: F2P games lower CAC and increase player LTV when connected to real-time CRM, but standalone tools fail because batch processing can delay rewards, meaning they arrive

May 14 2026

13 min

Implementing F2P games in your martech stack: Integration checklist & timeline

Updated May 14, 2026 TL;DR: Integrating F2P games into your martech stack doesn't require a six-month IT project. On a unified platform where your CDP, CRM, and game mechanics share one data layer,

May 14 2026

13 min

F2P games for cross-sell and upsell: Moving players from sports betting to casino

Updated May 14, 2026 TL;DR: Batch email cross-sell fires after the player has left the app, while in-session F2P triggers fire when intent is still active. F2P games (spin wheels, scratch cards, open

May 14 2026

15 min

F2P game A/B testing framework: Proving acquisition lift & incremental revenue

Updated May 15, 2026 TL;DR: If your CMO wants proof that free-to-play (F2P) games drive revenue, engagement metrics will not save your budget. You need a rigorous holdout testing framework to measure

May 14 2026

13 min

Responsible gaming and F2P mechanics: Compliance framework for spin wheels and prediction games

Updated May 14, 2026 TL;DR: Deploying free-to-play (F2P) mechanics like spin wheels and prediction games in regulated markets requires strict compliance. Both UKGC LCCP and MGA (Malta Gaming

May 14 2026

14 min

Common F2P game mistakes: Why your spin wheels and scratchcards underperform

Updated: May 14, 2026 TL;DR: If your F2P games are underperforming, the problem is rarely the game design. It is usually disconnected data and batch processing. When spin wheels and scratchcards run

Apr 27 2026

12 min

How to evaluate gamification platforms: Criteria that separate acquisition winners from engagement-only tools

Updated April 27, 2026 TL;DR: If your gamification tool cannot connect a free-to-play spin to a first-time deposit, you are buying a toy, not an acquisition engine. Standalone gamification apps

Apr 27 2026

14 min

Best gamification platforms and tools for enterprise customer acquisition in 2026

Updated Apr 27, 2026, TL;DR: Most enterprise teams treat gamification as a standalone bolt-on, creating data silos that make it difficult to prove CAC reduction to the CFO. The strongest platforms

Apr 27 2026

15 min

Gamification acquisition best practices: mechanics selection, audience targeting, and campaign optimisation

Updated April 27, 2026 TL;DR: F2P mechanics matched to user intent reduce CAC in sports betting and gaming by converting anonymous traffic into known player profiles on owned channels, reducing

Apr 27 2026

12 min

Gamification for customer acquisition in iGaming: Mechanics, compliance, and ROI models

Updated April 27, 2026 TL;DR: Free-to-play mechanics and loyalty features for customer acquisition in iGaming capture first-party player data and accelerate First-Time Depositor (FTD) conversion. In

Apr 27 2026

11 min

Gamification mechanics explained: spin-to-win, scratch cards, and prediction games as acquisition tools

Updated Apr 27, 2026 TL;DR: Paid acquisition channels in iGaming are saturating and CFOs are cutting acquisition budgets, putting LTV:CAC ratios under increasing pressure. Three F2P mechanics

Apr 22 2026

18 min

Gamification acquisition pricing and ROI guide: Model your CAC reduction and budget impact

Updated Apr 21, 2026 TL;DR: If your acquisition costs keep climbing while your marketing budget stays flat, you can't afford to run gamification as a standalone experiment. Free-to-play (F2P)

Apr 22 2026

16 min

Gamification acquisition metrics and attribution: Measuring true CAC impact and customer quality

Updated Apr 21, 2026 TL;DR: Your CFO does not care about engagement metrics from F2P mechanics. They care how many players made a first-time deposit, what those players cost to acquire, and what

Apr 21 2026

18 min

Gamification compliance and security for regulated verticals: GDPR, gambling regs, and financial services requirements

Updated Apr 21, 2026 TL;DR: Deploying gamification in iGaming or financial services requires a compliance-first architecture to avoid significant regulatory penalties under GDPR, plus sector-specific

Apr 21 2026

22 min

Gamification acquisition integration guide: Connecting gamification platforms to CRM, CDP, and marketing automation

Updated Apr 21, 2026 TL;DR: Standalone gamification tools can create data silos and integration debt that prevent you from proving acquisition ROI to your board. When your F2P games, CDP, and CRM

Apr 21 2026

16 min

Gamification for acquisition in 2026: AI, behavioural science, and the future of interactive engagement

Updated Apr 21, 2026 TL;DR: Gamification has become a full-funnel acquisition engine, not just a retention tactic. The global gamification market is on track to hit $112.32 billion by 2031.

Gaming

Apr 15 2026

7 min

World Cup 2026: Why Free-to-Play Games Are Your Best Player Acquisition and Reactivation Tool This Summer

World Cup 2026 is shaping up to be the biggest commercial moment in football history. With 48 teams, 104 matches, and three host nations across North America, the fixture calendar runs for weeks and

Apr 14 2026

13 min

Multi-channel gamification: Delivering consistent progress across mobile, web, and in-app experiences

Updated April 14, 2026 TL;DR: Batch processing and disconnected tools create the two most common failure modes in multi-channel gamification: delayed rewards and mismatched tier status across

Apr 14 2026

14 min

Gamification for new player onboarding: How to engage first-time depositors in their first 7 days

Updated April 14, 2026 TL;DR: You spend hundreds of euros acquiring a new player, but your batch processing system can delay rewards for their first bet by hours. Real-time gamification closes that

Apr 14 2026

14 min

Gamification mistakes to avoid: Why poorly designed point systems fail to improve retention

Updated April 14, 2026 TL;DR: Most gamification programs fail because of flawed architecture, not poor creative. Batch-processed loyalty platforms can delay reward delivery, missing the moment that

Apr 14 2026

12 min

Gamification for dormant player reactivation: Win-back campaigns that bring inactive players back

Updated Apr 14, 2026 TL;DR: Generic "we miss you" emails with deposit matches get ignored by dormant players because they offer no compelling reason to engage today. Replacing them with real-time XP

Apr 14 2026

14 min

Gamification for retail customer acquisition: Converting browsers to buyers through interactive engagement

Updated April 14, 2026 TL;DR: Static discount pop-ups train shoppers to devalue your brand and wait for sales. Gamification mechanics like spin wheels and scratch cards drive 30-50% higher conversion

Apr 9 2026

18 min

Gamification acquisition mistakes: Common pitfalls that kill CAC performance and how to avoid them

Updated April 9, 2026 TL;DR: In 2012, Gartner forecast that 80% of gamified applications would miss their business objectives. The pattern has held, and rising CAC is usually the first symptom. The

Apr 9 2026

13 min

Gamification for financial services customer acquisition: Building trust through interactive engagement

Updated April 9, 2026 TL;DR: Customer acquisition costs in financial services have reached levels that strain budget approval, and static onboarding forms are failing to convert Gen Z and Millennial

Apr 9 2026

14 min

What is gamification marketing? Definition, mechanics, and enterprise applications

Updated April 9, 2026 TL;DR: Gamification marketing applies game mechanics like reward loops, progression systems, and social proof to convert prospects into depositors. The global gamification

Apr 9 2026

11 min

Personalisation and gamification: Using real-time data to match mechanics to individual customer preferences

Updated April 9, 2026 TL;DR: Customer acquisition costs in sports betting average $300–$800 per depositor while overall ad spend is falling. Your CFO scrutinises every acquisition line item, and your

Apr 9 2026

16 min

Gamification acquisition ROI: benchmarks, CAC models, and LTV impact across verticals

Updated April 9, 2026 TL;DR: Gamification lifts conversion rates by 15-50% and reduces customer acquisition costs in documented implementations. In competitive regulated markets, cost per FTD

Apr 2 2026

17 min

Gamification Guide: Strategy for Player Retention

Updated February 22, 2026 TL;DR: Gamification applies missions, streaks, and tier progression to drive player behavior change. In iGaming, it only works when powered by real-time data processing.

Apr 2 2026

18 min

Best CRM for iGaming Operators: 2026 Platform Guide

Updated February 23, 2026 TL;DR: VIP players churn during live matches when your platform can't intervene in-session. Xtremepush processes player events in milliseconds, enabling same-session

Mar 27 2026

15 min

Gamification Acquisition Implementation Guide: From Strategy to Live Campaign in 45 Days

Updated March 27, 2026 TL;DR Customer acquisition costs in sports betting can reach £300 to £400 per first-time depositor in competitive markets, and the operators reducing that figure are doing it

Mar 27 2026

13 min

Gamification Data Requirements: Building a Unified Data Layer to Support Real-Time Mechanics

Updated March 27, 2026 TL; DR: Gamification in sports betting and gaming is a data problem first, a product feature second. If your player data lives across five separate systems and syncs overnight,

Mar 27 2026

12 min

Best CRM for iGaming: Fast Implementation (30-60 Days)

Updated March 27, 2026 TL; DR: Generalist CRM platforms extend iGaming deployments to 9+ months because your engineering team has to teach them what a Bet Placed event, a PAM, or GGR actually means.

Mar 27 2026

13 min

Gamification as a Customer Acquisition Engine: How Enterprise Brands Use Free-to-Play Mechanics to Drive Growth

Updated March 27, 2026 TL;DR: Free-to-play (F2P) marketing strategy uses game mechanics like prediction games, spin-to-win wheels, and milestone unlocks to acquire new users without requiring an

Mar 27 2026

11 min

Best CRM for iGaming: Ease of Use & Team Adoption

Updated March 27, 2026 TL;DR: The most profitable iGaming CRM is not the one with the most theoretical features. It's the one your team can actually use to launch campaigns without calling a

Mar 27 2026

14 min

Best CRM for iGaming: Retention Rate Improvement (3-5% Lift)

Updated March 27, 2026 TL; DR: Generic CRMs process player data in overnight batches, which means the window to intervene after a bad beat, a failed deposit, or a losing streak closes before your

Mar 27 2026

13 min

Gamification and Responsible Gaming: Compliance Frameworks for iGaming Operators

Updated March 27, 2026 TL; DR: Your gamification strategy is either a regulatory liability or a retention asset, depending on how you design it. A major UK operator group paid £19.2 million for RG

Mar 27 2026

16 min

Best CRM for iGaming: Conversion Rate Optimization & FTD Funnel

Updated March 27, 2026 TL; DR: Many iGaming operators lose their biggest conversion window in the first session because CRM data updates overnight. Real-time event processing in milliseconds, a

Mar 27 2026

12 min

Best CRM for iGaming: API Flexibility & Custom Integration

Updated March 27, 2026 TL; DR: For iGaming operators running proprietary Player Account Management (PAM) systems, "plug-and-play" CRM connectors fail at the point where it matters most: live,

Mar 27 2026

15 min

Gamification Implementation Roadmap: From Strategy to Live Campaigns in 30 Days

Updated March 27, 2026 TL; DR: You don't need a game studio or a six-month IT project to gamify your sportsbook or casino. Effective gamification ties mechanics like missions, streaks, and

Mar 11 2026

13 min

Gamification for VIP Players: Tier Progression Systems That Prevent High-Value Player Churn

Updated March 11, 2026 TL; DR: Standard loyalty points fail VIP players because they reward deposit volume instead of behavioural depth and deliver rewards hours after the emotional moment has

Mar 11 2026

13 min

iGaming CRM Total Cost of Ownership Calculator & Pricing Comparison

Updated March 11, 2026 TL; DR: The licence fee on your CRM renewal quote is not the number your CFO should scrutinize. Implementation, integration maintenance, add-on modules, and volume overages

Mar 11 2026

15 min

Gamification Benchmarks 2026: What's a Good Retention Rate, Engagement Score, and Tier Progression?

Updated March 11, 2026 TL; DR: Best-in-class iGaming operators consistently reach Day-30 retention rates of 30-40%, roughly double the industry average of 15-25% — and they trigger rewards in real

Mar 11 2026

11 min

Xtremepush vs Optimove vs Salesforce Marketing Cloud: Which Platform Truly Scales for iGaming?

Updated March 11, 2026 TL;DR: Salesforce Marketing Cloud offers infinite customization but requires SQL expertise, 3-6 months implementation, and €150,000+ first-year costs. Optimove provides

Mar 11 2026

12 min

Xtremepush vs Optimove: Head-to-Head Comparison for Player Retention

Updated March 11, 2026 TL;DR: Choose based on your retention bottleneck. If VIP churn happens because you can't intervene during live matches, we deliver millisecond event processing and same-session

Mar 11 2026

15 min

7 Gamification Mechanics That Drive Player Loyalty: Points, Badges, Leaderboards, Tiers, Challenges, Streaks, and Rewards

Updated March 11, 2026 TL;DR: Gamification in iGaming goes beyond generic points-for-deposits schemes. The seven core mechanics, points, badges, leaderboards, tiers, challenges, streaks, and rewards,

Mar 11 2026

13 min

Best CRM for VIP Player Retention: Top iGaming Platforms Ranked

Updated March 11, 2026 TL;DR: If you manage VIP players for a sports betting or casino operator, your CRM's speed and data unification matter more than its feature count. Batch-processing systems

Feb 23 2026

19 min

Best Optimove Alternatives for iGaming in 2026

Updated February 22, 2026 TL;DR: VIP players churn during live matches when your platform can't intervene in-session. Xtremepush processes player events in milliseconds, enabling same-session

ICE 2026

Feb 8 2026

3 min

ICE Barcelona 2026: Where Loyalty, Gamification & Real-Time CRM Came Together

ICE Barcelona is always a pulse-check on where the industry is heading. This year, it felt more like a turning point. Across three packed days on the XP stand, one theme kept coming up again and

loyalty

Jan 12 2026

2 min

How the Scrimmage acquisition strengthens XP’s Loyalty strategy

At a time when operators are under increasing pressure from regulation, taxation, and rising acquisition costs, one thing is clear: retention has never mattered more. That’s why we’re excited to

Agentic AI

Jan 6 2026

2 min

Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution

Dublin, 6th January 2026 – Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time

Agentic AI

Dec 22 2025

2 min

How Agentic AI worked in 2025

As 2025 comes to a close, AI remains one of the most discussed (and possibly, misunderstood) topics in CRM. Over the past year, operators experimented heavily with automation, machine learning

Dec 22 2025

2 min

Higher UK taxation and the cost of complexity: Why unified CRM stacks matter more than ever

For UK operators, the end of 2025 was defined by pressure. Impending higher taxation, stricter regulation, and rising acquisition costs create the perfect storm to squeeze margins from multiple

Dec 22 2025

2 min

How Gamification Redefined CRM in 2025

While AI dominated headlines in 2025, another transformation unfolded quietly through games. Once viewed primarily as short-term engagement tools, gamified experiences increasingly became something

Gaming

Dec 11 2025

4 min

How Gamification and Free-to-Play Games Boost Player Loyalty in iGaming (+ Free eBook)

The online gambling market is more competitive than ever. With dozens of operators vying for players’ attention, traditional marketing tactics (bonus drops, push notifications, flashy ads) are no

Gaming

Nov 25 2025

7 min

Why Free-to-play games Are Becoming the New Growth Engine for iGaming Operators

Free-to-play games have evolved from fun add-ons to serious engagement drivers. But here’s the real shift operators are making today: F2P works best when it’s fully integrated with your CRM, not

consumer journey

Nov 21 2025

2 min

Safer Gambling Week: Why Real-Time CRM is Essential for Responsible Play

Safer Gambling Week is a reminder that responsibility and engagement don’t compete with each other. The operators leading the way today are the ones using technology to make safer play an active,

CRM

Oct 23 2025

5 min

How Unified CRM Keeps Lottery Players Engaged Between Draws

Imagine a lottery that doesn’t disappear between draws. Lotteries live by a simple rhythm: Build anticipation to the draw, draw and repeat week over week. In this framework, engagement peaks once and

Consumer behavior

Oct 14 2025

4 min

The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine

F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails

Oct 6 2025

4 min

Are You Agentic-Ready? Shifting Your CRM Mindset

For years, AI has been pitched as the great transformer of CRM, promising smarter campaigns, faster insights and less manual work. But for most CRM teams, the reality has been underwhelming,

Jul 16 2025

3 min

The CRM Rethink: Why Smarter Systems, Not Tools, Will Define the Next Era of iGaming

We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest:

Blog post

May 27 2025

4 min

Insights from XPert Summit 2025: AI, Automation and Gamification Redefining the Player Experience

Insights and Takeaways from XPert Summit 2025 We just wrapped up our flagship customer event of the year at Xtremepush, XPert Summit 2025. The day itself was filled with loads of insights from

Blog post

Feb 6 2025

5 min

$uper Bowl 2025: A Game of Inches but a World of Numbers

Every year the phenomenon of the biggest football game of the year never fails to hit the mark. It continues to redefine the boundaries of sports. It is a spectacle in itself and its cultural impact

Gaming

Dec 3 2024

4 min

Life at XP with Will Morris

Can you tell us what motivated you to join Xtremepush, and anything that stood out to you during the interview / hiring process? Having spent all of my career to date in sports betting, I have seen

Gaming

Nov 29 2024

5 min

Gamification and Loyalty Best Practices

The Sports Betting and iGaming industry is a busy, loud place to be. And although competition is fierce, it is still rife with opportunity. Operators need to work on setting themselves apart from the

Gaming

Nov 29 2024

7 min

Attracting and Retaining Players with F2P Games

The Sports Betting and iGaming industry has grown at quite a high rate over the last couple of years, and it certainly shows no signs of stopping anytime soon as it is expected to grow to $64.82B by

Gaming

Jun 27 2024

12 min

Ace Your Casino with This Casino CRM Software Checklist

It goes without saying that in the casino industry, staying ahead requires more than just great games and promotions. Effective customer relationship management is essential for building and

customer experience

Jun 10 2024

6 min

Leveraging Free-to-Play to Enhance Cross-Selling in Online Gambling with John Smith

The online gambling market is highly competitive, and operators need to constantly come up with new ways to stay relevant. Free-to-Play (F2P) experiences are a smart strategy in this environment. F2P

News

Jun 7 2024

4 min

Leveraging Plug & Play Predictions for Omnichannel Campaigns

AI is the revolution, per se. But it's about tailor-made AI solutions that change the game. And it’s InfinityAI that is revolutionising omnichannel marketing for operators. As it leverages predictive

Gaming

May 20 2024

16 min

Ultimate Guide: How Gamification, AI Models, and InfinityAI Are Changing iGaming

The right AI models can revolutionise player experience, increase retention, and increase revenue. Just imagine the possibilities they unlock for your iGaming venture – tailored strategies, informed

News

May 9 2024

7 min

What is InfinityAI and What it Means for Operators

Everyone is talking about AI, but understanding how it transforms industries, especially with predictive analytics, is another story. Artificial intelligence is changing how data is interpreted,

customer experience

Mar 11 2024

11 min

Gamification-Based Loyalty Strategies: Push vs Pull Marketing

Gamified experience is extremely pivotal in distinguishing between push vs pull marketing strategies. How do these approaches integrate into your marketing campaigns to enhance brand loyalty and

customer experience

Mar 11 2024

11 min

Customer Analytics Software for iGaming: Get into your Players’ Minds

Numbers need to match insights, insights lead to action, and action drives success. In the fast-paced world of iGaming, understanding the player is key to staying ahead. Enter Customer Analytics

customer experience

Mar 11 2024

7 min

Demystifying Gamification and Loyalty in the Booming LATAM Market (Insights from John Smith)

The Latin American (LATAM) gambling market is experiencing explosive growth and attracts significant attention from operators worldwide. However, this area is currently experiencing many changes.

customer experience

Feb 28 2024

6 min

Unveiling the Dynamics of North American Sports Betting: Insights from Betsson’s Lance Agostino

Exploring the dynamic landscape of sports betting, particularly in the North American market, offers a unique glimpse into industry-wide trends and strategies. Xtremepush recently sat down with Lance

customer experience

Feb 25 2024

7 min

How Does Feedback of Players Influence the Development of a Game?

With so many types of players, it’s not always easy to pinpoint what will make a game a hit. Yet, developers can harness player feedback as a guiding point through effective communication. How does

customer experience

Feb 6 2024

11 min

40+ Betting Statistics for 2024

40+ betting statistics for 2024 Betting. For some, a temptation to get rich, for others an exciting pastime, and for still others a test of sports knowledge. It is true that this market is very

customer experience

Feb 6 2024

8 min

Go Swift into $uper Bowl: 20+ Game-Changing Statistics

Welcome to $uper Bowl 2024: more than a game, it’s a phenomenon that continues to redefine the boundaries of sports, entertainment, and cultural significance. According to Statista, The Super Bowl is

customer experience

Jan 16 2024

13 min

Location Based Marketing vs Proximity Marketing: All You Need to Know

Dive into the evolving world of digital marketing as we explore the nuances and benefits of Location Based Marketing and Proximity Marketing. These strategies leverage cutting-edge technology to

customer experience

Dec 27 2023

9 min

Importance of Player Loyalty Engine in Mobile Apps

Implementing loyalty strategies in mobile apps is crucial, yet it presents unique challenges. While fostering loyalty is key to retaining users and enhancing engagement, creating an effective system

customer experience

Dec 8 2023

11 min

20+ Practices to Improve Player Experience in 2024

The player experience stands as the cornerstone of success and engagement. As we look towards 2024, the evolving landscape of game mechanics, combined with the expectations of real players, demands

customer experience

Dec 4 2023

11 min

12+ Examples of Gamification in Ecommerce

Ecommerce is getting more exciting with gamification. It’s like adding game elements to shopping online. This makes buying things more fun and interesting. Gamification helps businesses in ecommerce

customer experience

Dec 4 2023

8 min

What is RFM Analysis and Why It Matters in iGaming

iGaming comes with a couple of metrics and analysis, and one of the most insightful among these is RFM analysis. Standing for Recency, Frequency, and Monetary value, RFM analysis is a powerful tool

customer experience

Dec 3 2023

18 min

How (and Why) Gamification Engine Works in iGaming

iGaming relies on many innovative strategies to captivate and retain users, but one of the most effective is the integration of a gamification engine. Such advanced software transforms traditional

customer experience

Nov 30 2023

6 min

How to Reduce New Player Churn

From all of the challenges that game developers and publishers face in the dynamic world of mobile gaming, managing new player churn stands out as particularly crucial. In 2023, as the gaming

customer experience

Nov 29 2023

12 min

iGaming 2024:The Future of iGaming

We recently hosted our second annual event at Southbank Centre, in London. The goal was to dive deep into where iGaming is headed in the future. Livescore Group, Superbet, Kwiff, and EveryMatrix came

customer experience

Nov 27 2023

12 min

The Current State of Play in US SBG with InclineBet

The sports betting and gaming industry in the United States is undergoing a significant transformation. This change is largely driven by the increasing number of states legalizing and regulating

customer experience

Nov 27 2023

10 min

Mobile Marketing Examples for Customer Retention

Today, billions of people use their mobile phones every single day, for hours on end, making mobile devices an indispensable part of modern life. This widespread usage presents a unique opportunity

customer experience

Nov 23 2023

11 min

iGaming Use Cases and Examples (+ How to Create Your Own Game)

The sports betting and iGaming market is as competitive as it’s ever been, and it’s only going to get more and more ruthless as time goes on. The amount of aggressive sign up offers thrown into the

customer experience

Nov 20 2023

7 min

What You Need to Know About iGaming Solutions

iGaming Solutions: What They Offer and their Types In iGaming, every click may lead to an exciting win or a heart-pounding play. That’s probably something that you want for your players, right? It

customer experience

Nov 18 2023

14 min

Key Customer Engagement Metrics for iGaming

Key Customer Engagement Metrics Every iGaming Business Should Track In iGaming, the truth holds that understanding and tracking customer engagement metrics is crucial for the success and growth of

customer experience

Nov 16 2023

3 min

Xtremepush included in Forrester’s Real-Time Interaction Management (RTIM) report

Xtremepush, a leading Omnichannel Customer Engagement Platform provider powered by a real-time CDP and loyalty & gamification engine, has been included in Forrester’s Real-Time Interaction Management

customer experience

Nov 9 2023

14 min

App Engagement Strategy: 20+ Best Practices

In 2024, standing out in the crowded app store will be tough. That’s why app engagement is a high priority. And it’s not just about downloads. It’s about keeping users active and engaged. Check out

customer experience

Nov 9 2023

10 min

Key Takeaways from the Unity Gaming Report 2023

Welcome to our shortened summary about Unity’s Gaming Report 2023, a comprehensive analysis of the dynamic trends and developments that defined the gaming sector. We will delve into five key trends

customer experience

Oct 31 2023

9 min

Get Into Customer Data With Various Types of Customer Attributes

Customer attributes serve as the building blocks for creating well-targeted marketing campaigns that work. But not only! The attributes might help to deliver customer service experiences as well.

customer experience

Oct 30 2023

13 min

Empowering Businesses with Enterprise Customer Data Platforms: An Overview

Marketing teams often find it tricky to fully grasp and make use of all customer data available to them. Here’s where enterprise customer data platforms (CDPs) come in. They give a complete and

customer experience

Oct 10 2023

7 min

Virtual Sport Betting: The Rising Phenomenon and How to Leverage it

Though virtual sports betting makes up only 3-5% of UK gambling revenue, it’s a nice twist for online betting as it’s gaining more and more popularity. It’s worth looking at it closer, then. We’ll

customer experience

Oct 10 2023

11 min

Customer Journey Orchestration: Mapping the Path to Brand Loyalty

It’s time to be an orchestra conductor. Why? Because customer journey orchestration will set you in such a role (more or less). But it might be hard when you can’t tell the difference between viola

customer experience

Oct 1 2023

28 min

Analysing the Best Sports Betting Apps: An Unbiased Review

The world of apps is ever-changing, and nowhere is this more evident than with sports betting. As we step into 2024, the options for placing bets at your fingertips are more diverse than ever. Our

customer experience

Sep 26 2023

16 min

Inside the Mind of the Player: Understanding Mobile Gaming Behavior

Get to know more about what gamers have in mind. Today we deep dive into mobile gaming behavior, who the gamers are, what they have in common with bettors, and also what tools might be useful for

customer experience

Sep 26 2023

9 min

Player Engagement: The Secret to Success in the Gaming Industry

Having sports fans regularly use their website or app for betting on their favorite disciplines and teams (whether those are NFL players or football teams) is something all betting brands want. But

customer experience

Sep 24 2023

9 min

Single Page Applications: A Deep Dive into their Function and Value

At first glance, single-page apps might not seem like anything your users might find useful. Only a single page? Not even the simplest product or service information will fit on it! But what might

customer experience

Sep 11 2023

12 min

From Touchdowns to Home Runs: The United States of Sports

Sports are more than just games in the United States; they are a reflection of the nation’s diverse culture, regional identities, and shared passions. From the roaring stadiums of college football in

customer experience

Sep 10 2023

13 min

The Art of Sports Betting App Development

Sports betting apps have become a lucrative venture for developers and entrepreneurs. This guide aims to provide a comprehensive roadmap for developing a successful sports betting app, covering

customer experience

Sep 8 2023

13 min

Unlock the Next Level: Gamification as the Key to Player Retention

Sports betting and iGaming is a multi-billion-dollar market. However, the sector faces a significant challenge as 25% of users abandon apps after a single use, forever. This makes player retention

customer experience

Aug 31 2023

15 min

Maximising Impact with Mobile Messaging Campaigns

Want to reach audiences directly and personally? Running mobile messaging campaigns is one of the ways, then. This blog post will explore how to maximize their success through digital marketing

customer experience

Aug 31 2023

8 min

Understanding CDXP For Enhancing Customer Engagement

No matter what industry you work in, you want your customers to feel they are someone special to you. And what’s a better way to do this than by sending them tailor-fit recommendations and offers?

customer experience

Aug 30 2023

12 min

Push Campaigns in Customer Engagement Strategies

Imagine getting a little tap on the shoulder every time someone wanted to tell you something important. That’s what push notifications are like for your phone or computer – short, quick messages that

customer experience

Aug 26 2023

14 min

Mobile Push Notifications: The Game-Changer in Digital Marketing

Mobile push notifications may revolutionize your marketing campaigns. But only when run well so that they are personalized, actionable, and relevant. Sounds challenging? The good news here – it’s not

customer experience

Aug 23 2023

14 min

Cross-Channel Campaign Management for Omnichannel Marketing

Customers got used to having many channels to search for information, shop or ask customer support for help. For example, 67% of shoppers now expect a store will give them the option to purchase an

customer experience

Aug 23 2023

15 min

Customer Segmentation Example For Your Marketing Success

Many marketers use customer segmentation to make their marketing efforts even more successful. It is a great practice for delivering the most relevant content to people who are interested in their

customer experience

Aug 16 2023

14 min

The Power of Omni Channel Marketing: A New Era of Customer Engagement

Having trouble providing a consistent customer experience with multiple channels? Then omni channel marketing might be the game-changer you’ve been searching for! In this blog post, we’ll explore the

customer experience

Aug 16 2023

11 min

Building a Winning Strategy for Customer Engagement in the Digital Age

Customer engagement is the new gold. For real. Engaging with customers on a personal level is more important than ever. It’s not just about selling a product; it’s about building a relationship that

customer experience

Aug 11 2023

10 min

Real-Time Customer Marketing: Transforming the Customer Journey in the Digital Age

Let’s change the customer journey for the better and for good! Real-time customer marketing is an excellent way to acquire, engage, and retain customers. And it does not mean that you have to put in

customer experience

Aug 3 2023

13 min

Harnessing Customer Intelligence: A Revolutionary Approach to Business Growth

Customer intelligence is like a box of chocolates – you never know what you’re going to get, but each piece of information can be a sweet surprise that can help you understand your customers better

customer experience

Aug 1 2023

8 min

Real-Time Engagement: The Future of Customer Interaction

You can attract and make your audience stay with your brand if you put some effort into your marketing strategy. And “some effort” could be real-time engagement. Even though the real-time approach

customer experience

Jul 31 2023

13 min

Decoding The Single Customer View

Having a single customer view is something that is highly sought after for a lot of businesses. Having a deep understanding of customer data will help businesses drive stronger marketing messages.

customer experience

Jul 26 2023

12 min

Single Page vs Multi-Page Applications

Single-page applications are slowly but steadily growing in popularity. They are much faster than traditional multi-page applications, easier to use, and so they can give an exceptional user

customer experience

Jul 20 2023

10 min

The CCCM Marketing Approach: All You Need To Know

Marketing often feels like a dance, right? It’s all about making the right moves to catch people’s attention. That’s where cross channel campaign management – along with CCCM marketing – comes in.

customer experience

Jul 20 2023

14 min

Navigating the Stages: A Comprehensive Guide to Lifecycle Marketing

Lifecycle marketing is about delivering personalized communication, nailing the timing, and taking care of your audience before and after conversion. Sounds idyllic, but we know some tricks to make

customer experience

Jul 18 2023

9 min

Why is Brand Loyalty Important?

The importance of keeping customers in today’s competitive market cannot be overstated. One of the most effective ways to achieve this is by building brand loyalty. But what exactly is brand loyalty,

customer experience

Jul 14 2023

7 min

Mastering Marketing Channel Orchestration: The Key to Omnichannel Success

When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer

customer experience

Jun 1 2023

12 min

Unlocking Success with the Best Customer Data Platform

Looking to make sense of your customer data? Meet customer data platforms, or CDPs for short. They’re the next step beyond traditional CRMs and a must-have tool for modern marketing. With a CDP, you

customer experience

May 30 2023

48 min

Experts in the Room Podcast – Episode 6

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 26 2023

35 min

Experts in the Room Podcast – Episode 5

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 25 2023

38 min

Experts in the Room Podcast – Episode 4

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 25 2023

9 min

How to Boost Customer Engagement through Email Marketing

The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

customer experience

May 25 2023

9 min

Nailing Omnichannel Experiences in the Canadian iGaming Market

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to

customer experience

May 16 2023

8 min

Boosting Player Engagement and Retention with Real-Time Sports Feeds

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. Millions of eyes glued to the screen in what is bound to be an already

customer experience

May 10 2023

8 min

Leveraging Data to Drive Customer Engagement

Customer engagement is one of the most talked about topics in every marketing department in every industry. An engaged customer base is usually both a happy and loyal customer base. Of course,

customer experience

May 10 2023

8 min

Effective ways to use Zero Party Data

Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and

customer experience

May 5 2023

8 min

How Loyalty unlocks Zero Party Data

The ability to capture zero party data on a regular basis is something that a lot of businesses struggle to implement. The risk of burning goodwill with customers by asking for personal information

customer experience

May 3 2023

7 min

How to execute an Omnichannel Marketing Campaign

An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales. The overall customer experience is what needs to be top of

customer experience

Apr 28 2023

9 min

The Role of Social Media in Multichannel Engagement

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out. The challenge

customer experience

Apr 27 2023

9 min

How new Technologies can help in Customer Retention

Nothing boosts profits more than customer retention. Increasing retention rates by 5% can make a business at least 25% more profitable. Entirely because you don’t have to work as hard to get them to

customer experience

Apr 21 2023

11 min

How to Implement Social Media in a Multichannel Engagement Strategy

Social media has played an integral role when it comes to multichannel engagement for a number of years now. The opportunity to communicate with your customers and prospects in real time and increase

customer experience

Apr 21 2023

9 min

Adopting Omnichannel Personalisation

Omnichannel marketing is as much a philosophy as it is a marketing strategy. This is primarily because it requires marketers, CRM managers and sales teams to think differently about their customers.

customer experience

Apr 19 2023

8 min

How to Retain your most Profitable Customers

Customer retention, regardless of industry, is intrinsic to long term success (and survival). Even in industries that put considerable time, effort and budget into acquisition, keeping what you’ve

customer experience

Apr 14 2023

40 min

Experts in the Room Podcast – Episode 3

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 31 2023

2 min

Web Push in Safari and iOS – What you Need to Know

The new iOS update includes amongst other things, the mandatory new emojis. Lucky users will get no less than 21 extra emojis when they upgrade to iOS 16.4. But the most interesting change for

customer experience

Mar 30 2023

8 min

Zero Party Data and Loyalty Programmes

Zero party data naturally complements loyalty programmes. The success of loyalty programmes is predicated on the business’s ability to provide relevant incentives, rewards and discounts to their

customer experience

Mar 29 2023

42 min

Experts in the Room Podcast – Episode 2

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 24 2023

10 min

Enhancing the Player Experience in South Africa

South Africa is a sports betting hotbed and the continent’s biggest gambling market, with their GGR expected to pass $2.3 billion by the end of 2023. With the country’s widespread love of sport it’s

customer experience

Mar 22 2023

40 min

Experts in the Room Podcast – Episode 1

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 17 2023

6 min

Understanding and Combating Customer Attrition in Your Business

Customer attrition, also known as customer churn, is a challenge that every business faces at some point. It refers to the loss of customers or clients over a specific period. While some attrition is

customer experience

Mar 8 2023

9 min

How to Shift to an Omnichannel Strategy

eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An

customer experience

Feb 22 2023

9 min

How to Create an Omnichannel Strategy

Any successful omnichannel marketing strategy is driven by a deep understanding of your customers. Creating a flawless customer experience is an important aspect of your strategy and what allows you

customer experience

Feb 16 2023

8 min

How To Collect Zero Party Data

Whatever your business goals may be, your customer communication strategy is what drives you towards success. But to create a communication strategy that actually works you need to understand your

customer experience

Feb 16 2023

9 min

Applying Zero Party Data to Omnichannel Marketing

Zero party data is marketing gold dust. It’s the stated behaviours and intent as communicated by the audience themselves. As opposed to other data types, like first party data that are observed or

customer experience

Dec 23 2022

9 min

How to Leverage Email and SMS in Omnichannel Marketing

Omnichannel marketing is a new concept for the majority of businesses. Omnichannel differs from more common multichannel marketing as it puts the customer, rather than the product at its heart. As a

customer experience

Dec 16 2022

8 min

Zero Party Data and Why it Matters

Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern

customer experience

Dec 12 2022

8 min

Is Multichannel and Omnichannel Marketing the same?

Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

customer experience

Dec 1 2022

8 min

Why Player Retention Matters

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the

customer experience

Nov 25 2022

3 min

Increasing Wallet Share during the 2022 World Cup

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and

customer experience

Nov 24 2022

7 min

What Data Do You Need For Customer Segmentation?

Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

customer experience

Nov 24 2022

9 min

Customer Retention Strategies to Drive Repeat Sales

Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases. So you need to deliver excellent service a

customer experience

Nov 18 2022

8 min

Loyalty Programme Best Practices

On average, customers are signed up for around 18 loyalty programmes. This includes brick-and-mortar and online stores. However, of those 18, customers only actively use nine of them. The reasons for

customer experience

Nov 16 2022

9 min

Trust and Transparency in eCommerce

The success of any eCommerce business is dependent on its ability to deliver on the promises it makes to its customers. Aside from the legal component, if a business can’t honour the price a customer

customer experience

Nov 15 2022

10 min

What is Experiential Personalisation?

Experiential personalisation is essentially leveraging the data you have to create a personalised experience for your customer. Even if all you have is an email address, the strategy is hinged on

customer experience

Nov 4 2022

10 min

Prioritising Customer Lifetime Value

There’s a lot of talk about acquisition and retention in eCommerce. While acquisition is important, retaining customers is too. Great attention needs to be paid to customer lifetime value. That is to

customer experience

Oct 14 2022

10 min

How to Retain your most Profitable Customers

Businesses have a real challenge on their hands when it comes to customer retention. Firstly, customers are fickle. A high proportion of online customers shop the deals so building any kind of

customer experience

Oct 7 2022

10 min

Why does my Online store need Omnichannel marketing?

Omnichannel marketing, like multichannel marketing before it, gets bandied about like a lot of marketing terms. Usually by people who don’t fully grasp what omnichannel marketing means or understand

customer experience

Sep 30 2022

9 min

How to get the most out of Predictive Analytics

Retaining customers and converting them into loyal customers is the silver bullet of business. Especially in industries like eCommerce and sports betting and gaming. But it’s almost impossible to

customer experience

Sep 29 2022

11 min

Best Practices for Customer Retention

It’s great to constantly get new customers through your virtual doors. New customers are an important measure of growth and that you’re reaching new audiences. However, new customers don’t have as

customer experience

Sep 23 2022

10 min

Creating Dynamic Customer Segmentation

When it comes to doing business with you, 64% of customers expect a tailored experience. That means your offers and messaging must apply to their tastes or else they won’t take notice of you.

customer experience

Sep 20 2022

11 min

Tips to Increase Your eCommerce Conversion Rate

The eCommerce industry is far from a blue ocean. Since the COVID-19 pandemic, the space has become increasingly crowded and therefore more competitive. Businesses struggle to sustain and increase in

customer experience

Sep 16 2022

10 min

Components of an Omnichannel Marketing Strategy

Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying

customer experience

Sep 15 2022

10 min

How do you measure Customer Engagement on an eCommerce Site?

The way your customers behave while using your site can tell you a lot about how you are performing. An understanding of customer engagement and, therefore, what is going right is always good to

customer experience

Sep 15 2022

10 min

The Value of Investing in Loyal Customers

Loyal customers are great. They not only spend more and more often than your other customers, but they’ll champion your brand while they do it. Customer loyalty, then, is arguably the silver bullet

customer experience

Sep 14 2022

9 min

How to Increase Player Retention in SBG

Research suggests that only 40% of players still use betting apps a month after downloading them. And only 10% are still using it after 6 months. While player experience or issues with the app could

customer experience

Sep 9 2022

9 min

Player Retention isn’t just VIP Programmes

Most, if not all, sports betting and gaming operators use VIP programmes to boost player retention. The exclusivity and value these VIP programmes represents varies wildly with some operators

customer experience

Sep 2 2022

12 min

Planning and Executing a Customer Engagement Strategy

Building out any engagement strategy begins with how well you treat and understand your data. And storing it under one roof in a customer data platform helps massively. Data is commonly dispersed

customer experience

Aug 26 2022

8 min

Building a Campaign with a Customer Data Platform

Understanding your customers all comes down to your data and a tool, customer data platform, that helps you to understand it. If you’ve pulled in all the information you have about your customers,

customer experience

Aug 26 2022

10 min

Strategies to Foster Customer Engagement

Most businesses strive towards building a loyal customer base. A core of customers who come back time and again. However, despite strategies around loyalty, not enough is being done to nurture

customer experience

Aug 25 2022

11 min

How to Improve SMS Marketing Conversion Rates

As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it

customer experience

Aug 24 2022

10 min

Omnichannel Strategy and eCommerce Headless Infrastructure

Guest Post A lot has been written about omnichannel strategies and their implementation. The shift to a focus on customer experience in eCommerce is also well on its way. Yet, many businesses still

customer experience

Aug 19 2022

9 min

How to use Data to Boost Customer Engagement

Looking at how engaged your customers are with your business is a big reflection on marketing performance. Your data does a lot of the groundwork for your campaigns. So if you’re not using a customer

customer experience

Aug 19 2022

10 min

Customer Segmentation and Targeting

Brands these days often struggle to create effective messaging. Without the right messaging, you could be losing customers to businesses that provide a better customer experience. Customer

customer experience

Aug 17 2022

10 min

How to Boost Customer Engagement through Email Marketing

Expectations amongst customers to be understood by businesses on a deeper level has risen massively in recent years. Some businesses have been slow to identify this and as a result, their customer

customer experience

Aug 12 2022

9 min

How To Run An Effective SMS Marketing Campaign

SMS marketing is one of the most direct ways of communicating with your customers. It’s hard to ignore that buzz in your pocket and people are often on their phone more than they are not these days.

customer experience

Aug 11 2022

10 min

A Guide To Customer Segmentation

64% of customers expect tailored engagement when it comes to dealing with businesses. So sending batch and blast messages in your campaigns doesn’t cut it. Customer segmentation is now more important

customer experience

Aug 10 2022

9 min

Best Practices for SMS Marketing

Getting the most out of your SMS marketing campaigns isn’t as hard as you might think. They are just as easy to set up and deliver results as any other campaign you run on other channels. However,

customer experience

Aug 5 2022

10 min

What makes a Great Customer Experience?

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very

customer experience

Aug 3 2022

9 min

Predictive Analytics for Retail Industry Challenges

In this current climate, customer loyalty and retention has become more difficult to earn. They have hundreds of options available and high expectations from each business they deal with. These high

customer experience

Jul 29 2022

8 min

How Do I Build A Push Notification Architecture?

The power of a push notification has become more and more apparent to businesses in the recent past. Everyone knows the results that they drive and the returns that come from using them well. But for

customer experience

Jul 28 2022

9 min

What’s a Good Omnichannel Strategy For eCommerce?

Increasing sales and retaining customers comes down to ensuring that your customer journey is flawless. This is particularly important when it comes to digital commerce as there are too many similar

customer experience

Jul 26 2022

11 min

A Guide to Customer Journey Optimisation

Getting a user to your site, across the anonymity threshold, and into a converting (paying) customer is not as easy as it used to be. The customer journey is no longer linear. Rather going from

customer experience

Jul 22 2022

14 min

How can you Increase eCommerce Traffic and Conversions?

Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world. To generate an uplift in your eCommerce sales

customer experience

Jul 19 2022

10 min

How can you Increase your eCommerce Conversions?

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face. Attracting new customers while encouraging your existing ones to spend more is a delicate

customer experience

Jul 18 2022

9 min

How to Boost Player Retention

Boosting player retention is building player engagement and the perceived value they get from using your platform. If they don’t see the value in what you offer it won’t matter how strong your

customer experience

Jul 15 2022

8 min

Player Retention: Tips for Keeping your Audience Engaged

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you. However, a nice-looking website, decent

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