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Discover the most advanced customer engagement solution

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Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

All Articles

Category

Author

News

May 9 2024

7 min

What is InfinityAI and What it Means for Operators

Everyone is talking about AI, but understanding how it transforms industries, especially with predictive analytics, is another story. Artificial intelligence is changing how data is interpreted,

customer experience

Mar 11 2024

11 min

Gamification-Based Loyalty Strategies: Push vs Pull Marketing

Gamified experience is extremely pivotal in distinguishing between push vs pull marketing strategies. How do these approaches integrate into your marketing campaigns to enhance brand loyalty and

customer experience

Mar 11 2024

11 min

Customer Analytics Software for iGaming: Get into your Players’ Minds

Numbers need to match insights, insights lead to action, and action drives success. In the fast-paced world of iGaming, understanding the player is key to staying ahead. Enter Customer Analytics

customer experience

Mar 11 2024

7 min

Demystifying Gamification and Loyalty in the Booming LATAM Market (Insights from John Smith)

The Latin American (LATAM) gambling market is experiencing explosive growth and attracts significant attention from operators worldwide. However, this area is currently experiencing many changes.

customer experience

Feb 28 2024

6 min

Unveiling the Dynamics of North American Sports Betting: Insights from Betsson’s Lance Agostino

Exploring the dynamic landscape of sports betting, particularly in the North American market, offers a unique glimpse into industry-wide trends and strategies. Xtremepush recently sat down with Lance

customer experience

Feb 25 2024

7 min

How Does Feedback of Players Influence the Development of a Game?

With so many types of players, it’s not always easy to pinpoint what will make a game a hit. Yet, developers can harness player feedback as a guiding point through effective communication. How does

customer experience

Feb 6 2024

11 min

40+ Betting Statistics for 2024

40+ betting statistics for 2024 Betting. For some, a temptation to get rich, for others an exciting pastime, and for still others a test of sports knowledge. It is true that this market is very

customer experience

Feb 6 2024

8 min

Go Swift into $uper Bowl: 20+ Game-Changing Statistics

Welcome to $uper Bowl 2024: more than a game, it’s a phenomenon that continues to redefine the boundaries of sports, entertainment, and cultural significance. According to Statista, The Super Bowl is

customer experience

Jan 16 2024

13 min

Location Based Marketing vs Proximity Marketing: All You Need to Know

Dive into the evolving world of digital marketing as we explore the nuances and benefits of Location Based Marketing and Proximity Marketing. These strategies leverage cutting-edge technology to

customer experience

Dec 27 2023

9 min

Importance of Player Loyalty Engine in Mobile Apps

Implementing loyalty strategies in mobile apps is crucial, yet it presents unique challenges. While fostering loyalty is key to retaining users and enhancing engagement, creating an effective system

customer experience

Dec 8 2023

11 min

20+ Practices to Improve Player Experience in 2024

The player experience stands as the cornerstone of success and engagement. As we look towards 2024, the evolving landscape of game mechanics, combined with the expectations of real players, demands

customer experience

Dec 4 2023

11 min

12+ Examples of Gamification in Ecommerce

Ecommerce is getting more exciting with gamification. It’s like adding game elements to shopping online. This makes buying things more fun and interesting. Gamification helps businesses in ecommerce

customer experience

Dec 4 2023

8 min

What is RFM Analysis and Why It Matters in iGaming

iGaming comes with a couple of metrics and analysis, and one of the most insightful among these is RFM analysis. Standing for Recency, Frequency, and Monetary value, RFM analysis is a powerful tool

customer experience

Dec 3 2023

18 min

How (and Why) Gamification Engine Works in iGaming

iGaming relies on many innovative strategies to captivate and retain users, but one of the most effective is the integration of a gamification engine. Such advanced software transforms traditional

customer experience

Nov 30 2023

6 min

How to Reduce New Player Churn

From all of the challenges that game developers and publishers face in the dynamic world of mobile gaming, managing new player churn stands out as particularly crucial. In 2023, as the gaming

customer experience

Nov 29 2023

12 min

iGaming 2024:The Future of iGaming

We recently hosted our second annual event at Southbank Centre, in London. The goal was to dive deep into where iGaming is headed in the future. Livescore Group, Superbet, Kwiff, and EveryMatrix came

customer experience

Nov 27 2023

12 min

The Current State of Play in US SBG with InclineBet

The sports betting and gaming industry in the United States is undergoing a significant transformation. This change is largely driven by the increasing number of states legalizing and regulating

customer experience

Nov 27 2023

10 min

Mobile Marketing Examples for Customer Retention

Today, billions of people use their mobile phones every single day, for hours on end, making mobile devices an indispensable part of modern life. This widespread usage presents a unique opportunity

customer experience

Nov 23 2023

11 min

iGaming Use Cases and Examples (+ How to Create Your Own Game)

The sports betting and iGaming market is as competitive as it’s ever been, and it’s only going to get more and more ruthless as time goes on. The amount of aggressive sign up offers thrown into the

customer experience

Nov 20 2023

7 min

What You Need to Know About iGaming Solutions

iGaming Solutions: What They Offer and their Types In iGaming, every click may lead to an exciting win or a heart-pounding play. That’s probably something that you want for your players, right? It

customer experience

Nov 18 2023

14 min

Key Customer Engagement Metrics for iGaming

Key Customer Engagement Metrics Every iGaming Business Should Track In iGaming, the truth holds that understanding and tracking customer engagement metrics is crucial for the success and growth of

customer experience

Nov 16 2023

3 min

Xtremepush included in Forrester’s Real-Time Interaction Management (RTIM) report

Xtremepush, a leading Omnichannel Customer Engagement Platform provider powered by a real-time CDP and loyalty & gamification engine, has been included in Forrester’s Real-Time Interaction Management

customer experience

Nov 9 2023

14 min

App Engagement Strategy: 20+ Best Practices

In 2024, standing out in the crowded app store will be tough. That’s why app engagement is a high priority. And it’s not just about downloads. It’s about keeping users active and engaged. Check out

customer experience

Nov 9 2023

10 min

Key Takeaways from the Unity Gaming Report 2023

Welcome to our shortened summary about Unity’s Gaming Report 2023, a comprehensive analysis of the dynamic trends and developments that defined the gaming sector. We will delve into five key trends

customer experience

Oct 31 2023

9 min

Get Into Customer Data With Various Types of Customer Attributes

Customer attributes serve as the building blocks for creating well-targeted marketing campaigns that work. But not only! The attributes might help to deliver customer service experiences as well.

customer experience

Oct 30 2023

13 min

Empowering Businesses with Enterprise Customer Data Platforms: An Overview

Marketing teams often find it tricky to fully grasp and make use of all customer data available to them. Here’s where enterprise customer data platforms (CDPs) come in. They give a complete and

customer experience

Oct 10 2023

7 min

Virtual Sport Betting: The Rising Phenomenon and How to Leverage it

Though virtual sports betting makes up only 3-5% of UK gambling revenue, it’s a nice twist for online betting as it’s gaining more and more popularity. It’s worth looking at it closer, then. We’ll

customer experience

Oct 10 2023

11 min

Customer Journey Orchestration: Mapping the Path to Brand Loyalty

It’s time to be an orchestra conductor. Why? Because customer journey orchestration will set you in such a role (more or less). But it might be hard when you can’t tell the difference between viola

customer experience

Oct 1 2023

28 min

Analysing the Best Sports Betting Apps: An Unbiased Review

The world of apps is ever-changing, and nowhere is this more evident than with sports betting. As we step into 2024, the options for placing bets at your fingertips are more diverse than ever. Our

customer experience

Sep 26 2023

16 min

Inside the Mind of the Player: Understanding Mobile Gaming Behavior

Get to know more about what gamers have in mind. Today we deep dive into mobile gaming behavior, who the gamers are, what they have in common with bettors, and also what tools might be useful for

customer experience

Sep 26 2023

9 min

Player Engagement: The Secret to Success in the Gaming Industry

Having sports fans regularly use their website or app for betting on their favorite disciplines and teams (whether those are NFL players or football teams) is something all betting brands want. But

customer experience

Sep 24 2023

9 min

Single Page Applications: A Deep Dive into their Function and Value

At first glance, single-page apps might not seem like anything your users might find useful. Only a single page? Not even the simplest product or service information will fit on it! But what might

customer experience

Sep 11 2023

12 min

From Touchdowns to Home Runs: The United States of Sports

Sports are more than just games in the United States; they are a reflection of the nation’s diverse culture, regional identities, and shared passions. From the roaring stadiums of college football in

customer experience

Sep 10 2023

13 min

The Art of Sports Betting App Development

Sports betting apps have become a lucrative venture for developers and entrepreneurs. This guide aims to provide a comprehensive roadmap for developing a successful sports betting app, covering

customer experience

Sep 8 2023

13 min

Unlock the Next Level: Gamification as the Key to Player Retention

Sports betting and iGaming is a multi-billion-dollar market. However, the sector faces a significant challenge as 25% of users abandon apps after a single use, forever. This makes player retention

customer experience

Aug 31 2023

15 min

Maximising Impact with Mobile Messaging Campaigns

Want to reach audiences directly and personally? Running mobile messaging campaigns is one of the ways, then. This blog post will explore how to maximize their success through digital marketing

customer experience

Aug 31 2023

8 min

Understanding CDXP For Enhancing Customer Engagement

No matter what industry you work in, you want your customers to feel they are someone special to you. And what’s a better way to do this than by sending them tailor-fit recommendations and offers?

customer experience

Aug 30 2023

12 min

Push Campaigns in Customer Engagement Strategies

Imagine getting a little tap on the shoulder every time someone wanted to tell you something important. That’s what push notifications are like for your phone or computer – short, quick messages that

customer experience

Aug 26 2023

14 min

Mobile Push Notifications: The Game-Changer in Digital Marketing

Mobile push notifications may revolutionize your marketing campaigns. But only when run well so that they are personalized, actionable, and relevant. Sounds challenging? The good news here – it’s not

customer experience

Aug 23 2023

14 min

Cross-Channel Campaign Management for Omnichannel Marketing

Customers got used to having many channels to search for information, shop or ask customer support for help. For example, 67% of shoppers now expect a store will give them the option to purchase an

customer experience

Aug 23 2023

15 min

Customer Segmentation Example For Your Marketing Success

Many marketers use customer segmentation to make their marketing efforts even more successful. It is a great practice for delivering the most relevant content to people who are interested in their

customer experience

Aug 16 2023

14 min

The Power of Omni Channel Marketing: A New Era of Customer Engagement

Having trouble providing a consistent customer experience with multiple channels? Then omni channel marketing might be the game-changer you’ve been searching for! In this blog post, we’ll explore the

customer experience

Aug 16 2023

11 min

Building a Winning Strategy for Customer Engagement in the Digital Age

Customer engagement is the new gold. For real. Engaging with customers on a personal level is more important than ever. It’s not just about selling a product; it’s about building a relationship that

customer experience

Aug 11 2023

10 min

Real-Time Customer Marketing: Transforming the Customer Journey in the Digital Age

Let’s change the customer journey for the better and for good! Real-time customer marketing is an excellent way to acquire, engage, and retain customers. And it does not mean that you have to put in

customer experience

Aug 3 2023

13 min

Harnessing Customer Intelligence: A Revolutionary Approach to Business Growth

Customer intelligence is like a box of chocolates – you never know what you’re going to get, but each piece of information can be a sweet surprise that can help you understand your customers better

customer experience

Aug 1 2023

8 min

Real-Time Engagement: The Future of Customer Interaction

You can attract and make your audience stay with your brand if you put some effort into your marketing strategy. And “some effort” could be real-time engagement. Even though the real-time approach

customer experience

Jul 31 2023

13 min

Decoding The Single Customer View

Having a single customer view is something that is highly sought after for a lot of businesses. Having a deep understanding of customer data will help businesses drive stronger marketing messages.

customer experience

Jul 26 2023

12 min

Single Page vs Multi-Page Applications

Single-page applications are slowly but steadily growing in popularity. They are much faster than traditional multi-page applications, easier to use, and so they can give an exceptional user

customer experience

Jul 20 2023

10 min

The CCCM Marketing Approach: All You Need To Know

Marketing often feels like a dance, right? It’s all about making the right moves to catch people’s attention. That’s where cross channel campaign management – along with CCCM marketing – comes in.

customer experience

Jul 20 2023

14 min

Navigating the Stages: A Comprehensive Guide to Lifecycle Marketing

Lifecycle marketing is about delivering personalized communication, nailing the timing, and taking care of your audience before and after conversion. Sounds idyllic, but we know some tricks to make

customer experience

Jul 18 2023

9 min

Why is Brand Loyalty Important?

The importance of keeping customers in today’s competitive market cannot be overstated. One of the most effective ways to achieve this is by building brand loyalty. But what exactly is brand loyalty,

customer experience

Jul 14 2023

7 min

Mastering Marketing Channel Orchestration: The Key to Omnichannel Success

When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer

customer experience

Jun 1 2023

12 min

Unlocking Success with the Best Customer Data Platform

Looking to make sense of your customer data? Meet customer data platforms, or CDPs for short. They’re the next step beyond traditional CRMs and a must-have tool for modern marketing. With a CDP, you

customer experience

May 30 2023

48 min

Experts in the Room Podcast – Episode 6

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 26 2023

35 min

Experts in the Room Podcast – Episode 5

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 25 2023

38 min

Experts in the Room Podcast – Episode 4

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

May 25 2023

9 min

How to Boost Customer Engagement through Email Marketing

The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

customer experience

May 25 2023

9 min

Nailing Omnichannel Experiences in the Canadian iGaming Market

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to

customer experience

May 16 2023

8 min

Boosting Player Engagement and Retention with Real-Time Sports Feeds

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. Millions of eyes glued to the screen in what is bound to be an already

customer experience

May 10 2023

8 min

Leveraging Data to Drive Customer Engagement

Customer engagement is one of the most talked about topics in every marketing department in every industry. An engaged customer base is usually both a happy and loyal customer base. Of course,

customer experience

May 10 2023

8 min

Effective ways to use Zero Party Data

Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and

customer experience

May 5 2023

8 min

How Loyalty unlocks Zero Party Data

The ability to capture zero party data on a regular basis is something that a lot of businesses struggle to implement. The risk of burning goodwill with customers by asking for personal information

customer experience

May 3 2023

7 min

How to execute an Omnichannel Marketing Campaign

An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales. The overall customer experience is what needs to be top of

customer experience

Apr 28 2023

9 min

The Role of Social Media in Multichannel Engagement

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out. The challenge

customer experience

Apr 27 2023

9 min

How new Technologies can help in Customer Retention

Nothing boosts profits more than customer retention. Increasing retention rates by 5% can make a business at least 25% more profitable. Entirely because you don’t have to work as hard to get them to

customer experience

Apr 21 2023

11 min

How to Implement Social Media in a Multichannel Engagement Strategy

Social media has played an integral role when it comes to multichannel engagement for a number of years now. The opportunity to communicate with your customers and prospects in real time and increase

customer experience

Apr 21 2023

9 min

Adopting Omnichannel Personalisation

Omnichannel marketing is as much a philosophy as it is a marketing strategy. This is primarily because it requires marketers, CRM managers and sales teams to think differently about their customers.

customer experience

Apr 19 2023

8 min

How to Retain your most Profitable Customers

Customer retention, regardless of industry, is intrinsic to long term success (and survival). Even in industries that put considerable time, effort and budget into acquisition, keeping what you’ve

customer experience

Apr 14 2023

40 min

Experts in the Room Podcast – Episode 3

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 31 2023

2 min

Web Push in Safari and iOS – What you Need to Know

The new iOS update includes amongst other things, the mandatory new emojis. Lucky users will get no less than 21 extra emojis when they upgrade to iOS 16.4. But the most interesting change for

customer experience

Mar 30 2023

8 min

Zero Party Data and Loyalty Programmes

Zero party data naturally complements loyalty programmes. The success of loyalty programmes is predicated on the business’s ability to provide relevant incentives, rewards and discounts to their

customer experience

Mar 29 2023

42 min

Experts in the Room Podcast – Episode 2

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 24 2023

10 min

Enhancing the Player Experience in South Africa

South Africa is a sports betting hotbed and the continent’s biggest gambling market, with their GGR expected to pass $2.3 billion by the end of 2023. With the country’s widespread love of sport it’s

customer experience

Mar 22 2023

40 min

Experts in the Room Podcast – Episode 1

The Experts in the Room podcast explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest-growing and most competitive industries

customer experience

Mar 17 2023

6 min

Understanding and Combating Customer Attrition in Your Business

Customer attrition, also known as customer churn, is a challenge that every business faces at some point. It refers to the loss of customers or clients over a specific period. While some attrition is

customer experience

Mar 8 2023

9 min

How to Shift to an Omnichannel Strategy

eCommerce businesses have a problem on their hands. Their customers are fickle and price focused. And yet, overwhelmingly they want to feel a connection with the businesses they shop with. An

customer experience

Feb 22 2023

9 min

How to Create an Omnichannel Strategy

Any successful omnichannel marketing strategy is driven by a deep understanding of your customers. Creating a flawless customer experience is an important aspect of your strategy and what allows you

customer experience

Feb 16 2023

8 min

How To Collect Zero Party Data

Whatever your business goals may be, your customer communication strategy is what drives you towards success. But to create a communication strategy that actually works you need to understand your

customer experience

Feb 16 2023

9 min

Applying Zero Party Data to Omnichannel Marketing

Zero party data is marketing gold dust. It’s the stated behaviours and intent as communicated by the audience themselves. As opposed to other data types, like first party data that are observed or

customer experience

Dec 23 2022

9 min

How to Leverage Email and SMS in Omnichannel Marketing

Omnichannel marketing is a new concept for the majority of businesses. Omnichannel differs from more common multichannel marketing as it puts the customer, rather than the product at its heart. As a

customer experience

Dec 16 2022

8 min

Zero Party Data and Why it Matters

Marketing is as much about the data as it is the message. The ability to communicate with your customers about the things that are of greatest relevance at the moment of greatest value defines modern

customer experience

Dec 12 2022

8 min

Is Multichannel and Omnichannel Marketing the same?

Multichannel and omnichannel marketing are essentially two sides of the same marketing coin. The channels employed to deliver omnichannel marketing and multichannel marketing strategies are the same.

customer experience

Dec 1 2022

8 min

Why Player Retention Matters

The sports betting and gaming industry is one of the most competitive in the world, with new operators entering the market all the time. This impacts existing operators in two key ways. Firstly, the

customer experience

Nov 25 2022

3 min

Increasing Wallet Share during the 2022 World Cup

With the 2022 World Cup in full swing, it’s an incredible opportunity for SBG operators to boost wallet share with their players. With 5 billion people expected to watch the World Cup in Qatar and

customer experience

Nov 24 2022

7 min

What Data Do You Need For Customer Segmentation?

Eighty per cent of audiences are more inclined to do business with brands that personalise their experience. The expectation is every time you interact with a customer it should be personalised to

customer experience

Nov 24 2022

9 min

Customer Retention Strategies to Drive Repeat Sales

Data suggests that there’s only a 17% chance of customer retention every time a new customer visits your website. That increases to 57% after six purchases. So you need to deliver excellent service a

customer experience

Nov 18 2022

8 min

Loyalty Programme Best Practices

On average, customers are signed up for around 18 loyalty programmes. This includes brick-and-mortar and online stores. However, of those 18, customers only actively use nine of them. The reasons for

customer experience

Nov 16 2022

9 min

Trust and Transparency in eCommerce

The success of any eCommerce business is dependent on its ability to deliver on the promises it makes to its customers. Aside from the legal component, if a business can’t honour the price a customer

customer experience

Nov 15 2022

10 min

What is Experiential Personalisation?

Experiential personalisation is essentially leveraging the data you have to create a personalised experience for your customer. Even if all you have is an email address, the strategy is hinged on

customer experience

Nov 4 2022

10 min

Prioritising Customer Lifetime Value

There’s a lot of talk about acquisition and retention in eCommerce. While acquisition is important, retaining customers is too. Great attention needs to be paid to customer lifetime value. That is to

customer experience

Oct 14 2022

10 min

How to Retain your most Profitable Customers

Businesses have a real challenge on their hands when it comes to customer retention. Firstly, customers are fickle. A high proportion of online customers shop the deals so building any kind of

customer experience

Oct 7 2022

10 min

Why does my Online store need Omnichannel marketing?

Omnichannel marketing, like multichannel marketing before it, gets bandied about like a lot of marketing terms. Usually by people who don’t fully grasp what omnichannel marketing means or understand

customer experience

Sep 30 2022

9 min

How to get the most out of Predictive Analytics

Retaining customers and converting them into loyal customers is the silver bullet of business. Especially in industries like eCommerce and sports betting and gaming. But it’s almost impossible to

customer experience

Sep 29 2022

11 min

Best Practices for Customer Retention

It’s great to constantly get new customers through your virtual doors. New customers are an important measure of growth and that you’re reaching new audiences. However, new customers don’t have as

customer experience

Sep 23 2022

10 min

Creating Dynamic Customer Segmentation

When it comes to doing business with you, 64% of customers expect a tailored experience. That means your offers and messaging must apply to their tastes or else they won’t take notice of you.

customer experience

Sep 20 2022

11 min

Tips to Increase Your eCommerce Conversion Rate

The eCommerce industry is far from a blue ocean. Since the COVID-19 pandemic, the space has become increasingly crowded and therefore more competitive. Businesses struggle to sustain and increase in

customer experience

Sep 16 2022

10 min

Components of an Omnichannel Marketing Strategy

Understanding your customers’ wants and needs isn’t the most difficult task. Once you collect and store your data properly you should be able to dig out some really beneficial insights. But applying

customer experience

Sep 15 2022

10 min

How do you measure Customer Engagement on an eCommerce Site?

The way your customers behave while using your site can tell you a lot about how you are performing. An understanding of customer engagement and, therefore, what is going right is always good to

customer experience

Sep 15 2022

10 min

The Value of Investing in Loyal Customers

Loyal customers are great. They not only spend more and more often than your other customers, but they’ll champion your brand while they do it. Customer loyalty, then, is arguably the silver bullet

customer experience

Sep 14 2022

9 min

How to Increase Player Retention in SBG

Research suggests that only 40% of players still use betting apps a month after downloading them. And only 10% are still using it after 6 months. While player experience or issues with the app could

customer experience

Sep 9 2022

9 min

Player Retention isn’t just VIP Programmes

Most, if not all, sports betting and gaming operators use VIP programmes to boost player retention. The exclusivity and value these VIP programmes represents varies wildly with some operators

customer experience

Sep 2 2022

12 min

Planning and Executing a Customer Engagement Strategy

Building out any engagement strategy begins with how well you treat and understand your data. And storing it under one roof in a customer data platform helps massively. Data is commonly dispersed

customer experience

Aug 26 2022

8 min

Building a Campaign with a Customer Data Platform

Understanding your customers all comes down to your data and a tool, customer data platform, that helps you to understand it. If you’ve pulled in all the information you have about your customers,

customer experience

Aug 26 2022

10 min

Strategies to Foster Customer Engagement

Most businesses strive towards building a loyal customer base. A core of customers who come back time and again. However, despite strategies around loyalty, not enough is being done to nurture

customer experience

Aug 25 2022

11 min

How to Improve SMS Marketing Conversion Rates

As direct and powerful as it is, SMS marketing is not a guaranteed traffic driver or revenue generator. And it’s a very different channel to email, push, etc. So until you get to grips with it, it

customer experience

Aug 24 2022

10 min

Omnichannel Strategy and eCommerce Headless Infrastructure

Guest Post A lot has been written about omnichannel strategies and their implementation. The shift to a focus on customer experience in eCommerce is also well on its way. Yet, many businesses still

customer experience

Aug 19 2022

9 min

How to use Data to Boost Customer Engagement

Looking at how engaged your customers are with your business is a big reflection on marketing performance. Your data does a lot of the groundwork for your campaigns. So if you’re not using a customer

customer experience

Aug 19 2022

10 min

Customer Segmentation and Targeting

Brands these days often struggle to create effective messaging. Without the right messaging, you could be losing customers to businesses that provide a better customer experience. Customer

customer experience

Aug 17 2022

10 min

How to Boost Customer Engagement through Email Marketing

Expectations amongst customers to be understood by businesses on a deeper level has risen massively in recent years. Some businesses have been slow to identify this and as a result, their customer

customer experience

Aug 12 2022

9 min

How To Run An Effective SMS Marketing Campaign

SMS marketing is one of the most direct ways of communicating with your customers. It’s hard to ignore that buzz in your pocket and people are often on their phone more than they are not these days.

customer experience

Aug 11 2022

10 min

A Guide To Customer Segmentation

64% of customers expect tailored engagement when it comes to dealing with businesses. So sending batch and blast messages in your campaigns doesn’t cut it. Customer segmentation is now more important

customer experience

Aug 10 2022

9 min

Best Practices for SMS Marketing

Getting the most out of your SMS marketing campaigns isn’t as hard as you might think. They are just as easy to set up and deliver results as any other campaign you run on other channels. However,

customer experience

Aug 5 2022

10 min

What makes a Great Customer Experience?

A great customer experience is dependent on both customer expectations and the industry you’re in. Essentially it’s relative to the end user. As a result, giving customers what they want can be very

customer experience

Aug 3 2022

9 min

Predictive Analytics for Retail Industry Challenges

In this current climate, customer loyalty and retention has become more difficult to earn. They have hundreds of options available and high expectations from each business they deal with. These high

customer experience

Jul 29 2022

8 min

How Do I Build A Push Notification Architecture?

The power of a push notification has become more and more apparent to businesses in the recent past. Everyone knows the results that they drive and the returns that come from using them well. But for

customer experience

Jul 28 2022

9 min

What’s a Good Omnichannel Strategy For eCommerce?

Increasing sales and retaining customers comes down to ensuring that your customer journey is flawless. This is particularly important when it comes to digital commerce as there are too many similar

customer experience

Jul 26 2022

11 min

A Guide to Customer Journey Optimisation

Getting a user to your site, across the anonymity threshold, and into a converting (paying) customer is not as easy as it used to be. The customer journey is no longer linear. Rather going from

customer experience

Jul 22 2022

14 min

How can you Increase eCommerce Traffic and Conversions?

Growing your eCommerce business is a gradual process. Not least because you’re operating in one of the most crowded and competitive markets in the world. To generate an uplift in your eCommerce sales

customer experience

Jul 19 2022

10 min

How can you Increase your eCommerce Conversions?

Creating a sustainable increase in your eCommerce conversion is a challenge most eCommerce businesses face. Attracting new customers while encouraging your existing ones to spend more is a delicate

customer experience

Jul 18 2022

9 min

How to Boost Player Retention

Boosting player retention is building player engagement and the perceived value they get from using your platform. If they don’t see the value in what you offer it won’t matter how strong your

customer experience

Jul 15 2022

8 min

Player Retention: Tips for Keeping your Audience Engaged

Player retention is directly linked to relevance. If your players see your offering as relevant to their gaming preferences they will keep playing with you. However, a nice-looking website, decent

customer experience

Jul 14 2022

9 min

How to use Push Notifications to Increase Sales Instantly

Whether it’s emails, push notifications or SMS, the goal of the majority of your marketing campaigns is to increase your sales. Other campaigns might focus on customer or player retention but in the

customer experience

Jul 13 2022

11 min

How to Improve Customer Lifetime Value

Whatever industry you’re in, understanding your customer lifetime value is essential to the long term health of your business. Improving customer lifetime value is essential to the growth of your

customer experience

Jul 12 2022

11 min

The Future of Customer Engagement

The nature of customer engagement is changing. Customer expectations are at an all-time high following an unprecedented shift in customer behaviour. Alongside demands for low prices, free shipping

customer experience

Jul 11 2022

11 min

What Are Effective Tools That Create Great Customer Engagement?

A lot of unseen effort goes into creating great customer experiences, especially when it comes to customer engagement. It can be challenging as you need to effectively and carefully plan every stage

customer experience

Jul 8 2022

9 min

How to Use a CDP to plan Customer Journeys

Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like.

customer experience

Jul 7 2022

11 min

Are You Doing Enough To Engage With Your Customers?

Customer engagement is a tough thing to get absolutely right. There’s a lot that goes on in the background of a successful engagement campaign. A customer engagement platform will make it easier, but

customer experience

Jul 6 2022

11 min

User Experience or Player Experience?

Any kind of marketing strategy relies on a balance. Whether it’s budgets, channels, promotions or how you interact with your audience. Where the disconnect can occur is balancing user experience with

customer experience

Jul 5 2022

9 min

How Can You Use Gamification To Increase Customer Loyalty?

Loyalty programmes are a common way of retaining customers. In most instances, businesses opt for a simple points system that equates to money off future purchases. The problem with a points-based

customer experience

Jul 4 2022

9 min

How to Personalise Email Marketing Campaigns

Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are

customer experience

Jul 1 2022

11 min

Effective Customer Engagement Strategies

Building a loyal customer base isn’t something that happens overnight. It’s something that takes time, effort, and resources. A lot of which is spent on laying down foundations for your customer

customer experience

Jun 30 2022

9 min

What Are Player Retention Strategies?

Retaining players means retaining their interest. In a competitive space like sports betting and gaming providers, it’s incredibly hard to hold players’ interest, let alone their loyalty. Aggressive

customer experience

Jun 29 2022

10 min

How Does a Customer Engagement Platform Boost Retention?

The main reason customers stop engaging with a business is that they no longer see them as relevant. Relevant, in this context, is a broad term. It can include anything from they don’t like your

customer experience

Jun 28 2022

10 min

How Do You Measure Customer Engagement?

Customer engagement can be difficult to measure without the proper tools, resources, or know-how. Customer data platforms have been a massive help for businesses, but they are not the be all and end

customer experience

Jun 27 2022

10 min

Is Customer Loyalty Decreasing?

A lot of industries are seeing a dramatic shift in customer behaviours and customer expectations. The result has caused businesses to struggle to keep customers in markets where, historically,

customer experience

Jun 24 2022

11 min

Keeping your Best Customers for the Long Term

Customer retention is one of the biggest challenges facing many industries including eCommerce and sports, betting and gaming (SBG). Any industry that has built a model on heavy discounts,

customer experience

Jun 20 2022

9 min

How to Create a Personalised eCommerce Experience

Ninety percent of retailers use personalisation in one way shape or form. But using it at a basic level is not enough for it to have an effect on either your customers or your business. The ones who

customer experience

Jun 16 2022

10 min

How Does Marketing Automation Save Time?

Marketing automation tools are becoming an industry standard part of the marketer’s toolkit. Although for most, marketing automation is synonymous with email marketing. It’s forgivable as that’s

customer experience

Jun 14 2022

9 min

Why is eCommerce Conversion Rate Optimisation so Important?

Online competition for eCommerce businesses is fierce. The amount of choice customers have makes it difficult to get them through your virtual doors. But just because they are through your doors

customer experience

Jun 14 2022

12 min

Effective Ways to Reduce Customer Churn

The main reason why customers churn is because they no longer see your site as relevant. That’s the marketing jargon at any rate. In simpler terms, your customers stop shopping with you because they

customer experience

Jun 10 2022

11 min

Personalised Onsite Push Notifications for eCommerce

Putting together the perfect message for your customer communications can often be a bit challenging. But in reality, it just comes down to a few things done well. The same goes for notifications,

customer experience

Jun 9 2022

9 min

Emerging Trends in Marketing Automation

Marketing automation has become a staple of most marketing strategies. The ability to send high volumes of emails to customers with little or no human intervention saves considerable time. It has

customer experience

Jun 9 2022

10 min

Do Rewards Really Create Loyalty?

Retaining customers in any competitive space is difficult. Unless you operate wafer thin margins and offer free delivery, it’s difficult to keep customers happy. Especially in such a price orientated

customer experience

Jun 7 2022

13 min

eCommerce Customer Retention Strategies for Long-term Success

Although new customers are important, keeping the ones who are already spending with you is significantly more profitable. So much so that an existing customer will spend, on average, 67% more than a

customer experience

Jun 2 2022

12 min

What is More Important: Customer Acquisition or Retention?

Managing your customer base as an eCommerce business comes with a lot of challenges. Ensuring a steady flow of new customers and maintaining loyal customers is a delicate balance of marketing

customer experience

May 13 2022

9 min

Why do Customers Abandon the Checkout Process?

Around three per cent of visits to eCommerce sites end with a completed purchase. The other 97% will leave or not follow through with their purchase. That’s a lot of abandoned carts. With the number

customer experience

May 4 2022

9 min

How to Execute a Successful Email Marketing Campaign

The success of email marketing campaigns can usually be attributed to three things: the objective, the audience and the ask – or CTA. Understanding why you’re creating the email campaign in the first

customer experience

May 2 2022

9 min

Proven Ways To Reduce Customer Churn

Getting your customers to stick around is a tough task for any business. And when they do start to leave, coming up with ways to reduce customer churn rate can be even trickier. Why customers decide

customer experience

Apr 21 2022

9 min

Is Email Marketing Dead?

In the face of push notifications, website pop-ups, and onsite messages, email marketing can feel less immediate than the more integrated options. A well-timed push notification can prevent an

customer experience

Apr 8 2022

7 min

Our Experience at The Publishing Show

Xtremepush attended and sponsored the Publishing Show 2022 at the mammoth London ExCel. The Publishing Show is the UK’s biggest and most prestigious B2B and B2C publishing expo. It draws publishers,

customer experience

Apr 8 2022

10 min

Do Push Notifications increase Conversion Rates?

The ability for push notifications to drive conversions hinges on more than its functionality. They’re used by so many businesses that no one really questions them, they’re just something that

customer experience

Apr 7 2022

9 min

How can Email Marketing help a new Business to grow?

Email marketing is one of the most widely used forms of marketing. To shop online you need an email address, which means if you can capture it, you can market to it. The problem is using that email

customer experience

Mar 29 2022

9 min

How to Use Marketing Automation for Lead Generation

The quality of your leads can determine a lot about how successful your business is going to be. Your leads will determine how long the sales cycle is and how much money the prospect is going to

customer experience

Mar 29 2022

10 min

Can Text Messages Increase Conversion Rates?

Text message marketing is a massively underutilised method of communication that meets the changing expectations of your customers. In eCommerce the ability to communicate with your customers is

customer experience

Mar 28 2022

9 min

Are Loyalty Rewards worth it for eCommerce websites?

Loyalty in eCommerce is hard to come by. Because your customers are driven primarily by considerations like price and free delivery, they go where the deals are. The fickle nature of online customers

customer experience

Mar 2 2022

8 min

How To Increase eCommerce Sales

In the eCommerce world, you need to convert as many customers as possible, as efficiently as possible. But sometimes businesses struggle and often wonder how to increase eCommerce sales. It’s hard to

customer experience

Mar 2 2022

9 min

How To Win Back Lapsed Customers

Reducing lapsed customers isn’t always as easy as we’d like it to be. Those customers stopped shopping with you for a reason. Unfortunately for you, it’s difficult to know exactly what that reason

customer experience

Feb 24 2022

8 min

AI Marketing Trends To Watch Out For

Marketing has always been a fast-paced industry. Trends and innovations rapidly become commonplace. This is mainly because marketers, by nature, are early adopters. They have to be because

customer experience

Feb 21 2022

9 min

Best Practices for Abandoned Cart Emails

A staggering 69% of carts are abandoned on eCommerce sites. That’s a significant amount of revenue being lost by eCommerce businesses every year. This can be mostly put down to the fact their

customer experience

Feb 8 2022

9 min

Web Push Notifications Best Practices for eCommerce

In an ideal world, everyone who visits your eCommerce site will complete a goal or make a purchase. Unfortunately, that’s not the world we live in. According to previous research, about 98% of users

customer experience

Feb 2 2022

10 min

How To Re-Engage and Create Loyal Customers for Hotels

There’s no question that the hotel industry has been booming in recent years. And there’s no sign of that stopping anytime soon. Currently, there are over 700,000 hotels in an industry that is worth

customer experience

Jan 31 2022

10 min

How to Convert Abandoned Carts into Sales

Not every customer who visits your website will place an order, it’s an inescapable truth of eCommerce. One that can feel more than a little painful when you compare your site traffic to your

customer experience

Dec 7 2021

6 min

Busting the Myths of Customer Retention

Figuring out how to keep your customers is something that has been on the minds of businesses for quite some time. Creating happy customers that want to stay loyal to your brand is much more valuable

customer experience

Nov 22 2021

6 min

Why Your Online Experience is More Important Than Your Price or Product

The role that your product and price play in getting your brand off the mark is huge. People are obviously going to notice the quality of your product and the price of it from the offset. It used to

customer experience

Nov 5 2021

8 min

Engaging and Retaining for Subscription Based Businesses

Subscription-based businesses have been around for years, well before the internet even existed. People relied on subscriptions to get their milk and newspapers delivered to them long before the

customer experience

Oct 20 2021

9 min

Customer Retention Strategies for eCommerce

Having a loyal customer base is an incredibly important aspect of any business, especially when it comes to those operating in the eCommerce space. Reports in the past have shown that taking a

Blog post

Oct 7 2021

4 min

October 2021 Product Update:

The October update of the Xtremepush platform is now live, adding the ability to use custom fonts within the email builder, a shortened SMS Unsubscribe Link as well as smaller improvements to the

in-app messaging

Oct 2 2021

8 min

Emojis: Do They Work?

An emoji speaks a thousand words. You seldom see a sentence written online without a face with hearts for eyes or its tongue sticking out. The use of emojis is now an incredibly popular way to

Blog post

Sep 24 2021

6 min

A Multi Language Approach To Your Campaigns

Over half of internet content is in English. This means if you’re an English speaker, great! Go ahead and enjoy the hours of content at your disposal. But unfortunately, if you can’t speak or

customer experience

Sep 12 2021

10 min

Getting Off The Hamster Wheel: How eCommerce Brands Move Beyond Paid Advertising

On August 23rd, Xtremepush and our friends over at Grow Consultancy held an in-depth, practical webinar on the paid advertising industry and how brands should act in the space. You can access the

Blog post

Sep 7 2021

7 min

A Multichannel Approach to Recovering Abandoned Carts in eCommerce

Abandoned Cart Recovery We live in an age where technology has given us the opportunity to view products online, add them to a cart, and then completely abandon them before making a purchase. If we

in-app messaging

Aug 25 2021

10 min

Creating a Successful Customer Engagement Strategy

How to Create a Successful Customer Engagement Strategy Your customer is the most important part of your business. That’s a fact. Having the best possible relationship with them is imperative in the

Blog post

Aug 15 2021

5 min

August 2021 Product Update: Campaign Management UI, Event Data in the Journey Builder & more

The August update of the Xtremepush platform is now live, enhancing our platform UI and introducing multiple improvements to the journey builder. It also Enhanced Campaign Management UI We introduced

customer experience

Aug 11 2021

9 min

The Impact of Breaking News Alerts

The past year and a half has supplied us with many breaking news worthy moments. There’s been natural disasters, a presidential election, and of course Covid19. It has been an exceptionally busy time

customer experience

Jul 30 2021

8 min

B2C Martech Trends and Recommendations for 2021 & 2022 (Part 1)

B2C Martech Trends and Recommendations for 2021 & 2022 The impact of the global pandemic on the martech landscape has been significant. Marketing leaders are feeling the pressure to deliver key

customer experience

Jul 21 2021

9 min

Mail Privacy Protection: What does it mean for you?

What is Mail Privacy Protection? In June, Apple announced that it would be rolling out Mail Privacy Protection as part of its Mail App in the forthcoming iOS15, macOS Monterey and iPadOS15 updates

customer experience

Jul 16 2021

9 min

Repeat bookings: How to re-engage and upsell customers with personalised engagement

On June 30th, Xtremepush hosted an in-depth, practical webinar focusing on how brands in the Hospitality and Leisure industry can increase their revenue through intelligent, data-driven and

customer experience

Jul 6 2021

9 min

The Use of SMS in Sports Betting & Gaming

The Use of SMS in Sports Betting & Gaming It’s almost irresistible to ignore that buzz in your pocket. The majority of the world these days are more than eager to go straight for their phone when

customer experience

Jun 24 2021

8 min

Gathering first-party data from your app users

Gathering first-party data from your app users Having a stock of rich, first-party data is the key to delivering relevant and rewarding experiences for your mobile app users. Collecting and

customer experience

Jun 15 2021

8 min

B2C marketing’s four big needs

What B2C Marketers are looking for Working at the pointy end of our client engagement team I find that B2C marketers, across industries, are aligned on what they are looking for from their marketing

Blog post

Jun 15 2021

6 min

Email Capture Forms

The rise of social media has totally changed the way in which we interact with each other. It also opened the door into a brand new world for advertisers, and they’ve certainly made the most out of

Blog post

Jun 9 2021

5 min

June 2021 Product Update: Copy segments, Resume Window and split actions

Our most recent update of the Xtremepush platform is now live, providing new functionality across two of the most important features; audience segmentation and the Journey Builder. Copy segments It

in-app messaging

May 28 2021

12 min

Mobile app engagement and retention

How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of

customer experience

May 17 2021

9 min

Images and Videos in Push Notifications

Images and Videos in Push Notifications A recent study found that the average person spends about 3 hours and 15 minutes of the day on their phone. Pair this with an additional 2 hours on your laptop

customer experience

May 10 2021

13 min

Nudging readers through the paywall tips and strategies

Tips and strategies to nudge readers through the paywall The digital publishing landscape has changed dramatically in the last few years, and to an extent, it’s still finding its way. With revenue

customer experience

May 4 2021

12 min

Essential Paywall Retention Tips for Online Publishers

More and more online publishers are introducing subscription plans. Declining revenue from advertising has made it a high priority for many brands who might otherwise have never considered it.

customer experience

Apr 23 2021

4 min

April 2021 Platform Update: Shopify integration, SMS opt-out link and more

April’s update of the Xtremepush platform covers a broad range of additions and improvements. Throughout the year we’ll be announcing details of exciting new integrations, starting this month with

customer experience

Apr 8 2021

10 min

Customer Journey Mapping and Automation

What is a Customer Journey Map? A Customer Journey Map is a top-down view of the touchpoints a customer, or prospective customer has with your brand en route to a particular goal or activity.

android

Mar 25 2021

13 min

What are Push Messages?

What are Push Messages? Push messages, more commonly known as push notifications, are short, branded communications sent to a customer’s device. The goal of a push message is to capture your

customer experience

Mar 12 2021

8 min

How first-party data is helping online publishers drive revenue and retention

I believe publishers can, and will, flourish in a post-cookie landscape. But to do so they must take action and embrace their first-party data. The background to all of this is obviously data privacy

customer experience

Feb 17 2021

13 min

Growth Marketing for B2C Brands

Growth marketing is more important for B2C brands than ever Growth marketing comes in many forms, and anyone involved with marketing at some level is obviously driving growth. Or at least is aiming

Blog post

Feb 12 2021

6 min

Xtremepush Platform Update: Enhanced file importing

The latest Xtremepush platform update has now been released. This time we’ve focused on improvements to file importing, simplifying both the manual and automated processes and giving you deeper

customer experience

Feb 1 2021

16 min

Website Notifications

Website notifications go by a few names, but whether you know them as web pushes, browser pushes or desktop notifications (even though that one is not strictly accurate) it all refers to the same

customer experience

Jan 22 2021

12 min

US mobile sports betting and casinos

Why US operators must nail the mobile betting and casino experience A strong mobile experience is essential to the long-term success of operators in the growing US online betting and casino market.

customer experience

Jan 19 2021

22 min

Push Notifications: How to improve your campaigns

How much can you really improve your push notification campaigns? Push notifications are frequently high-performers, driving all sorts of use cases at multiple stages in a customer’s lifecycle.

Blog post

Dec 15 2020

7 min

What are APIs and Webhooks?

What are APIs and Webhooks? APIs and webhooks are both ways of transferring, and synchronising data, between two otherwise separate and distinct systems. Within a modern techstack, containing a large

Blog post

Dec 1 2020

8 min

Digital marketing without 3rd party data

Our colleagues at the Association of Advertisers in Ireland (AAI) recently hosted a superbly well-researched webinar in conjunction with PwC. Entitled “The Future of Digital Marketing in a

customer experience

Nov 9 2020

8 min

Right Time Marketing

What is Right Time Marketing? Right time marketing is an approach to digital engagement built around automated, personalised campaigns delivered at the optimal moment, with the goal of maximising

Blog post

Nov 5 2020

5 min

November 2020 Product Update: Multi-Stage Journeys & Audience Explorer

November 2020 Product Update: The platform update for November has been released, giving you the ability to create workflows within the Campaign creation suite, and adding a new Audience Explorer

Blog post

Oct 29 2020

6 min

Why Xtremepush has made a forward leap in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

For the second year in a row, Xtremepush features prominently in the Gartner Magic Quadrant for Mobile Marketing Platforms. The 2020 edition sees us positioned as the highest-ranked Challenger,

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