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News
May 9 2024
7 min
What is InfinityAI and What it Means for Operators
Everyone is talking about AI, but understanding how it transforms industries, especially with predictive analytics, is another story. Artificial intelligence is changing how data is interpreted,
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Apple
Jul 8 2019
11 min
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app
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audience targeting
Aug 23 2018
4 min
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why
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Blog post
Jul 14 2016
4 min
5 Reasons why the App Inbox is the Perfect companion to Push Messaging
Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have
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Blog post
Dec 3 2015
3 min
Web Push Notifications – 7 Best Practices to Success
With the arrival of web push, marketers now must consider how best to interact and engage with their consumers via the mobile and desktop web. Notifications are an essential part of the mobile
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audience targeting
Aug 27 2015
3 min
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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