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Downloads

Uncover valuable insights into current topics. We cover data, player experiences, loyalty, AI, gamification, digital marketing, and quite a bit more. 

eBooks & Guides

 

Leveraging Micro-moments to drive engagement and boost Player Lifetime Value 3

Downloadable eBook

Leveraging Micro-moments to drive engagement and boost Player Lifetime Value

Leverage your data to provide highly personalised and relevant micro-moments that thrill your players and increase retention.

Enhancing the Player Experience through Unified Data 3

Downloadable Ebook

Enhancing the Player Experience through Unified Data

Player-centric approach: Leverage your unified data to make informed decisions about your players and drive player engagement & retention. Find out in our free guide.

Adapting to the post-Covid eCommerce Marketplace 3

Downloadable eBook

Adapting to the post-Covid eCommerce Marketplace

This eBook attempts to get to grips with the major challenges facing the eCommerce market and what you and your business can do to ride the waves of this perfect storm, and come out ahead of your competitors.

Automated Customer Journeys 3

Downloadable Guide

Automated Customer Journeys

Understand the tools and the tactics needed to orchestrate multichannel customer journeys at every stage of the lifecycle from onboarding and welcome journeys to up-sell and long-term retention.

Customer Retention 3

On-page Guide

Customer Retention

Customer retention is better for businesses in the long run and leads to an increase in profits. Read our guide to learn more.

Data-Driven Decision Making 3

On-page Guide

Data-Driven Decision Making

What is Data-Driven Decision-Making for B2C brands, especially when it comes to customer engagement? Read our guide to learn more.

Beyond the Paywall Subscriber Retention & Acquisition 3

Downloadable Guide

Beyond the Paywall: Subscriber Retention & Acquisition

Explore the key strategies publishers need to acquire new subscribers and retain them for longer with personalised engagement.

Buyer’s Handbook for Mobile Marketing Platforms 3

Downloadable Guide

Buyer’s Handbook for Mobile Marketing Platforms

Mobile-centric marketing is increasingly important for brands across every sector. Learn more about the core capabilities, features and channels that Mobile Marketing Platforms offer. 

Customer Data Platforms 3

Downloadable Guide

Customer Data Platforms

Customer Data Platforms (CDPs) have become an essential part of the modern martech stack, allowing marketers to unify their data and use it to create personalised experiences across all channels.

AB Testing Tips and Common Mistakes 3

On-page Guide

A/B Testing Tips and Common Mistakes

A/B Testing is the key to long-term optimisation of your campaigns and customer engagement strategy. Here are our top tips to get started and mistakes to avoid.

Modern Customer Data Management 3

Downloadable Guide

Modern Customer Data Management

In this ebook, we break down the challenge of managing and making use of customer data in the modern era. It’s written for marketers, with clear explanations throughout.

How to Write an RFP for Mobile Marketing Platforms 3

Downloadable Guide

How to Write an RFP for Mobile Marketing Platforms

The popularity of Mobile Marketing Platforms has exploded in the past 5 years, as brands look to execute mobile-centric campaigns. When selecting a vendor to partner with, there are a huge number of factors to take into consideration.

Multichannel Engagement Benchmarks for 2020 3

Downloadable Guide

Multichannel Engagement Benchmarks for 2020

How does your brand’s performance measure up? Download our free ebook to see the average engagement stats across multiple digital channels, broken down by industry.

The Digital Disruption of Banking 2

Downloadable Guide

The Digital Disruption of Banking 2.0

With more consumers banking online than ever before, what does exceptional customer experience look like? And how do you actually deliver it? Download our guide to learn more about winning the battle for customer data and turning it into relevant, personalised content.

The Ultimate Guide to Mobile Marketing Automation 3

Downloadable Guide

The Ultimate Guide to Mobile Marketing Automation

Everything you need to know about driving engagement and boosting ROI across your mobile marketing channels. We look at best practices for orchestrating successful multichannel campaigns.

A Modern Guide to SMS Marketing Tactics  3

On-page Guide

A Modern Guide to SMS Marketing Tactics

Marketers who use SMS will testify to its efficacy and importance in a successful mobile marketing strategy. We look at where it can best fit into modern marketing tactics and what the best practices are.

Email Markeing 2020 Booklet 3

On-page Guide

How to Do More with Email Marketing in 2020

Email marketing remains a vital part of most brands’ customer engagement and marketing strategy. It’s all about personalisation, mobile-responsive design and seamlessly integrating it within a wider multichannel effort.

The Complete Guide to Push Notifications for App and Web 3

On-page Guide

The Complete Guide to Push Notifications for App and Web

A comprehensive look at push notifications for web browser and apps. We cover everything in detail, giving you a complete understanding of this versatile channel from set-up to best practices and industry-specific use-cases.

The Complete Guide to Mobile Marketing 3

On-page Guide

The Complete Guide to Mobile Marketing

Mobile marketing continues to grow in importance for brands across every vertical. It’s helping them to boost revenue and add value to their customers at every stage of the lifecycle.

The Digital Customer Engagement Channels Every Brand Needs 3

On-page Guide

The Digital Customer Engagement Channels Every Brand Needs

There are so many customer engagement channels now that it’s easy to be overwhelmed. This guide covers all of them succinctly, discussing their pros and cons and highlighting the most common uses cases for each.

The Essential Guide to Web Push Notifications 3

Downloadable Guide

The Essential Guide to Web Push Notifications

This detailed guide can be downloaded to your desktop or mobile device. It covers web push notifications in detail, looking at practical use cases to drive ROI and deliver exceptional customer experiences.

Playbooks

 

 

Increasing Conversions and Retention in a Turbulent eCommerce Marketplace 3

eCommerce

Increasing Conversions and Retention in a Turbulent eCommerce Marketplace

Discover the best strategy to increase conversions and retention for eCommerce businesses.

Leisure and Hospitality Multichannel Engagement Playbook  3

Leisure and Hospitality

Leisure and Hospitality Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the Leisure & Hospitality industry.

Fantasy Sports Multichannel Engagement Playbook 3

Fantasy Sports

Fantasy Sports Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the Fantasy Sports industry.

Digital Lottery Multichannel Engagement Playbook 3

Digital Lottery

Digital Lottery Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the digital Lottery industry.

Airline Multichannel Engagement Playbook 3

Travel - Airlines

Airline Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the airline industry.

Ecommerce Multichannel Engagement Playbook 3

eCommerce

eCommerce Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the eCommerce industry.

Hotel & Travel Industry Multichannel Engagement Playbook 3

Travel - Hotels

Hotel & Travel Industry Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the travel and hospitality industry.

Publishing & Media Multichannel Engagement Playbook 3

Publishing & Media

Publishing & Media Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the publishing and media industry.

Retail Banking Multichannel Engagement Playbook 3

Retail Banking

Retail Banking Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the retail banking industry.

Sports Betting & Gaming Multichannel Engagement Playbook 3

Sports Betting & Gaming

Sports Betting & Gaming Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the sports betting and gaming industry.

Online Casino Multichannel Engagement Playbook 3

Casino and gaming

Online Casino Multichannel Engagement Playbook

The ultimate multichannel engagement playbook for the online casino industry.