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eBooks & Guides
Downloadable eBook
Leveraging Micro-moments to drive engagement and boost Player Lifetime Value
Leverage your data to provide highly personalised and relevant micro-moments that thrill your players and increase retention.
Downloadable Ebook
Enhancing the Player Experience through Unified Data
Player-centric approach: Leverage your unified data to make informed decisions about your players and drive player engagement & retention. Find out in our free guide.
Downloadable eBook
Adapting to the post-Covid eCommerce Marketplace
This eBook attempts to get to grips with the major challenges facing the eCommerce market and what you and your business can do to ride the waves of this perfect storm, and come out ahead of your competitors.
Downloadable Guide
Automated Customer Journeys
Understand the tools and the tactics needed to orchestrate multichannel customer journeys at every stage of the lifecycle from onboarding and welcome journeys to up-sell and long-term retention.
On-page Guide
Customer Retention
Customer retention is better for businesses in the long run and leads to an increase in profits. Read our guide to learn more.
On-page Guide
Data-Driven Decision Making
What is Data-Driven Decision-Making for B2C brands, especially when it comes to customer engagement? Read our guide to learn more.
Downloadable Guide
Beyond the Paywall: Subscriber Retention & Acquisition
Explore the key strategies publishers need to acquire new subscribers and retain them for longer with personalised engagement.
Downloadable Guide
Buyer’s Handbook for Mobile Marketing Platforms
Mobile-centric marketing is increasingly important for brands across every sector. Learn more about the core capabilities, features and channels that Mobile Marketing Platforms offer.
Downloadable Guide
Customer Data Platforms
Customer Data Platforms (CDPs) have become an essential part of the modern martech stack, allowing marketers to unify their data and use it to create personalised experiences across all channels.
On-page Guide
A/B Testing Tips and Common Mistakes
A/B Testing is the key to long-term optimisation of your campaigns and customer engagement strategy. Here are our top tips to get started and mistakes to avoid.
Downloadable Guide
Modern Customer Data Management
In this ebook, we break down the challenge of managing and making use of customer data in the modern era. It’s written for marketers, with clear explanations throughout.
Downloadable Guide
How to Write an RFP for Mobile Marketing Platforms
The popularity of Mobile Marketing Platforms has exploded in the past 5 years, as brands look to execute mobile-centric campaigns. When selecting a vendor to partner with, there are a huge number of factors to take into consideration.
Downloadable Guide
Multichannel Engagement Benchmarks for 2020
How does your brand’s performance measure up? Download our free ebook to see the average engagement stats across multiple digital channels, broken down by industry.
Downloadable Guide
The Digital Disruption of Banking 2.0
With more consumers banking online than ever before, what does exceptional customer experience look like? And how do you actually deliver it? Download our guide to learn more about winning the battle for customer data and turning it into relevant, personalised content.
Downloadable Guide
The Ultimate Guide to Mobile Marketing Automation
Everything you need to know about driving engagement and boosting ROI across your mobile marketing channels. We look at best practices for orchestrating successful multichannel campaigns.
On-page Guide
A Modern Guide to SMS Marketing Tactics
Marketers who use SMS will testify to its efficacy and importance in a successful mobile marketing strategy. We look at where it can best fit into modern marketing tactics and what the best practices are.
On-page Guide
How to Do More with Email Marketing in 2020
Email marketing remains a vital part of most brands’ customer engagement and marketing strategy. It’s all about personalisation, mobile-responsive design and seamlessly integrating it within a wider multichannel effort.
On-page Guide
The Complete Guide to Push Notifications for App and Web
A comprehensive look at push notifications for web browser and apps. We cover everything in detail, giving you a complete understanding of this versatile channel from set-up to best practices and industry-specific use-cases.
On-page Guide
The Complete Guide to Mobile Marketing
Mobile marketing continues to grow in importance for brands across every vertical. It’s helping them to boost revenue and add value to their customers at every stage of the lifecycle.
On-page Guide
The Digital Customer Engagement Channels Every Brand Needs
There are so many customer engagement channels now that it’s easy to be overwhelmed. This guide covers all of them succinctly, discussing their pros and cons and highlighting the most common uses cases for each.
Downloadable Guide
The Essential Guide to Web Push Notifications
This detailed guide can be downloaded to your desktop or mobile device. It covers web push notifications in detail, looking at practical use cases to drive ROI and deliver exceptional customer experiences.
Playbooks
eCommerce
Increasing Conversions and Retention in a Turbulent eCommerce Marketplace
Discover the best strategy to increase conversions and retention for eCommerce businesses.
Leisure and Hospitality
Leisure and Hospitality Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the Leisure & Hospitality industry.
Fantasy Sports
Fantasy Sports Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the Fantasy Sports industry.
Digital Lottery
Digital Lottery Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the digital Lottery industry.
Travel - Airlines
Airline Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the airline industry.
eCommerce
eCommerce Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the eCommerce industry.
Travel - Hotels
Hotel & Travel Industry Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the travel and hospitality industry.
Publishing & Media
Publishing & Media Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the publishing and media industry.
Retail Banking
Retail Banking Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the retail banking industry.
Sports Betting & Gaming
Sports Betting & Gaming Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the sports betting and gaming industry.
Casino and gaming
Online Casino Multichannel Engagement Playbook
The ultimate multichannel engagement playbook for the online casino industry.