See Xtremepush in action: Watch a video demo

Watch Now

12+ Examples of Gamification in Ecommerce


Ecommerce is getting more exciting with gamification. It’s like adding game elements to shopping online. This makes buying things more fun and interesting. Gamification helps businesses in ecommerce because it keeps customers interested and coming back. It’s not just about selling products; it’s about making shopping a fun experience. Customers can win rewards or get special deals, which makes them enjoy shopping more. We’ll look at some examples of how online stores are using gamification in ecommerce to make shopping better.

Why should eCommerce businesses use gamification

1. Enhancing Customer Experience through Gamification

In 2023, ecommerce businesses are increasingly using gamification to motivate customers and enhance their shopping experience. Game mechanics like progress bars and rewards programs add an element of fun and excitement. This approach for gamification in ecommerce, similar to how Duolingo gamifies language learning, keeps customers engaged and motivated to return.

2. Increasing Customer Retention with Engaging Rewards

Gamification strategies, like those used by Starbucks in their rewards program, effectively motivate customers to stay loyal. Points and badges act as incentives, encouraging customers to reach the next level in their shopping journey. This not only motivates users but also creates a deeper connection with the brand.

3. Boosting Word-of-Mouth through Social Gamification

Ecommerce sites that gamify the shopping experience often see an increase in social sharing. Customers motivated by awards and recognition are more likely to share their achievements, creating organic marketing and leveraging the power of word-of-mouth.

4. Creating a Sense of Achievement with Rewards

The use of awards in gamification provides customers with a sense of achievement. This is similar to how apps like Headspace motivate users to continue their meditation practice. In ecommerce, such achievements encourage repeat visits and purchases.

5. Leveraging FOMO to Drive Engagement

Gamification effectively uses the Fear of Missing Out (FOMO) to keep customers engaged. Limited-time offers or exclusive rewards create urgency, motivating customers to act quickly and stay involved with the brand.

6. Personalizing Experiences with Gamified Elements

Personalization is key in modern ecommerce, and gamification enhances this by tailoring the experience to individual user actions. This approach, akin to onboarding processes in corporate training, makes customers feel valued and understood.

7. Simplifying Navigation with Game Mechanics

Complex processes in ecommerce can be simplified using game mechanics. This approach makes navigating through large catalogs or understanding loyalty programs more enjoyable and less overwhelming, motivating users to explore more.

8. Gathering Customer Insights through Gamified Interactions

Gamification also provides valuable insights into customer preferences and behaviors. This data is crucial for ecommerce businesses to tailor their offerings and strategies, ensuring they remain relevant and competitive in the ever-evolving online marketplace.

Successful gamification types that eCommerce businesses can leverage

1. Leaderboards for Competitive Edge

Leaderboards are a powerful gamification technique used to engage and motivate customers. They tap into the competitive spirit by showcasing top performers, encouraging others to increase their interaction with the brand. This approach is particularly effective in creating a dynamic and engaging shopping environment.

Example: An online fashion retailer introduces a leaderboard where customers earn points for each purchase. The top 10 customers each month get exclusive access to limited-edition products. This gamification technique motivates customers to compete and engage more with the brand.

2. Badges for Milestone Achievements

Badges serve as a visual representation of achievements, motivating customers to reach new milestones. They are an excellent way to recognize and reward customer loyalty and engagement. This gamification element adds a layer of accomplishment to the shopping experience.

Example: A bookstore app awards badges for different reading milestones. For instance, a ‘Bookworm Badge’ for reading 10 books in a month. This encourages continuous interaction and celebrates customer achievements.

3. Spinning Wheels for Instant Rewards

Spinning wheels add an element of chance and excitement to the shopping experience. They are effective in gamification marketing campaigns, offering instant rewards that can motivate first-time visitors to make a purchase. This technique creates a memorable interaction with the brand.

Example: An electronics ecommerce site features a spinning wheel for first-time visitors, offering discounts or free shipping. This gamification element creates excitement and encourages immediate purchases.

4. Quests and Challenges for Engagement

Quests and challenges are gamification techniques that encourage customers to engage in new and exciting ways. They can be used to promote specific products or behaviors, creating a more interactive and goal-oriented shopping experience. This approach is great for keeping customers motivated and involved.

Example: A health and wellness store sets up monthly challenges, like ‘Walk 10,000 steps a day’ with their app to help users stay fit. Completing these challenges could unlock special discounts or gifts, enhancing the learning experience and keeping users engaged. 

5. Point Systems to Encourage Repeat Visits

Point systems are a classic gamification technique that rewards customers for their loyalty. By earning points for purchases or certain actions, customers are motivated to return and engage with the brand. This method effectively builds a long-term relationship with the customer.

Example: A grocery store’s mobile app uses a point system where customers earn points for every purchase. Accumulated points can be redeemed for discounts or free items, motivating repeat visits and purchases.

6. Virtual Treasure Hunts for Interactive Experience

Virtual treasure hunts create an engaging and fun shopping experience. They encourage customers to explore different parts of a website or app, increasing their interaction with the brand. This gamification technique is excellent for creating an immersive and memorable customer journey.

Example: A home decor website hosts a virtual treasure hunt. Customers search for a pretzel hidden within an image full of M&M’s on the site. Finding it enters them into a special raffle, making the shopping experience interactive and fun.

7. Progress Bars for Visual Motivation

Progress bars are an effective way to visually motivate customers. They show how close a customer is to achieving a goal, whether it’s completing a purchase or reaching a new loyalty level. This gamification element adds a sense of progress and achievement.

Example: An online learning platform uses progress bars to show users how close they are to completing a course or a module. This visual element motivates users to continue their elearning journey.

8. Raffles and Sweepstakes for Excitement

Raffles and sweepstakes add an element of surprise and excitement to the shopping experience. They are great for encouraging customers to make purchases, as each purchase increases their chances of winning. This gamification technique is effective in creating buzz and engagement.

Example: A sports gear website holds a monthly raffle. Every purchase a customer makes enters them into the draw to win exclusive sports memorabilia. This gamification technique adds an element of surprise and excitement.

9. Social Sharing Incentives for Community Building

Social sharing incentives are a great way to leverage the power of social networks for organic marketing. By rewarding customers for sharing their experiences or purchases, ecommerce businesses can increase their reach and engage a wider audience. This approach also fosters a sense of community among users.

Example: A beauty products site encourages customers to share their purchases on social media to earn extra loyalty points. This not only motivates customers but also leverages social networks for organic marketing.

Examples of gamification in eCommerce

1. Lego Playgrounds

Lego Playgrounds is an innovative app-based platform that merges the physical and digital worlds of Lego. Users can create avatars, collect points, and interact with others, transforming the platform into a vibrant community. This approach not only enhances the Lego playing experience but also fosters a sense of belonging among users. The app offers various Lego play experiences and scenarios, encouraging creativity and engagement.

Key Takeaway: Lego Playgrounds exemplifies how blending digital and physical experiences can create a unique, engaging community around a brand.

2. Casper Mattress Quiz

Casper’s website features an interactive quiz to help customers find the ideal mattress. This engaging tool enhances the shopping experience by providing personalized product recommendations. Additionally, Casper offers puzzle pages with rebus riddles, making the site more interactive and fun. The quiz and puzzles not only entertain but also educate customers about their products.

Key Takeaway: Interactive quizzes and puzzles can personalize the shopping experience and increase customer engagement with the product.

3. M&M’s Customization Game

M&M’s offers a unique customization feature where customers can design their own chocolates. This gamification strategy allows for individual design choices, from color to packaging. It turns a simple purchase into a creative and engaging activity, enhancing the overall customer experience. The customization game also encourages customers to share their unique designs, boosting social engagement.

Key Takeaway: Customization games can transform standard purchasing into a creative and shareable experience, enhancing customer engagement.

4. Pit Viper’s Gamified UI

Pit Viper’s website offers a unique, game-like user interface that resembles a 90s video game or computer. This nostalgic and entertaining design significantly extends user engagement and interaction with the brand. Every element of their business, from products to marketing, is presented in a fun, game-like manner. The gamified UI creates a memorable and distinctive brand experience for users.

Key Takeaway: A gamified user interface can create a unique and memorable brand experience, significantly enhancing user engagement.

5. William Painter’s Discount Wheel Popups

William Painter uses a discount wheel popup for first-time visitors to grow its email list. This gamification element offers discounts ranging from 5% to 15%, incentivizing participation. The spin-to-win feature adds an element of excitement and unpredictability to the shopping experience. It’s not only entertaining but also results in a tangible reward for the customer.

Key Takeaway: Spin-to-win popups can effectively grow email lists and enhance customer engagement through exciting and rewarding experiences – and can boost your email marketing strategy

6. eBay’s Bidding and Feedback System

eBay’s gamification lies in its competitive bidding system, where buying feels like winning. The real-time feedback and leveling up with stars add to the excitement. This system creates a sense of accomplishment and urgency, driving repeated engagement. The feedback and star system also foster a community of trusted sellers and buyers.

Key Takeaway: Competitive elements like bidding can transform shopping into an engaging and addictive experience, fostering a sense of community and trust.

7. Daily Deal System offers a new product each day in limited quantities, creating a sense of urgency and exclusivity. The unpredictability of the next item and its limited availability drive users to the site at specific times. This system encourages daily visits and quick decision-making. Missed deals create a stronger desire to participate the next day.

Key Takeaway: Limited-time offers and daily surprises can create habitual site visits and drive quick customer decision-making.

8. Nike’s Winter’s Angry Campaign

Nike’s online game for its Winter’s Angry campaign allowed players to assist athletes in winter training. This interactive campaign promoted Nike’s winter sportswear through engaging challenges. Players controlled athlete avatars, competing for high scores and prizes. The campaign effectively linked product promotion with an enjoyable gaming experience.

Key Takeaway: Interactive campaigns that tie product promotion with engaging games can enhance brand awareness and customer engagement.

9. BestBuy’s Cityville Presence

Best Buy integrated its brand into Zynga’s CityVille game, allowing players to add a Best Buy store to their virtual city. This presence in a popular game created a unique connection between the virtual and real-world shopping experience. Players could collect bonuses and special items from the virtual store. The integration appealed to players’ desires for realism and ownership in their virtual cities.

Key Takeaway: Integrating e-commerce brands into popular virtual games can create unique marketing opportunities and deepen customer engagement.

10. HSN’s Gamified Website Experience

HSN Arcade combines online shopping with gameplay, offering a suite of 25 games on its shopping site. This integration keeps customers engaged and encourages longer site visits. The use of standard game elements like badges and leaderboards adds a competitive edge. Social sharing features increase the platform’s reach and engagement.

Key Takeaway: Combining e-commerce with interactive games can significantly increase customer engagement and time spent on the site.

11. Nike Running Club App

Nike Running Club offers a community for runners to track progress, earn trophies, and celebrate achievements. This app gamifies the running experience, increasing loyalty and engagement among users. Runners can follow each other, creating a sense of community and competition. The app’s features encourage regular use and progress tracking.

Key Takeaway: Creating a community around a brand with gamified features can foster loyalty and encourage regular engagement.

12. L’Occitane’s “Seeds of Dreams” Game

L’Occitane’s “Seeds of Dreams” game ties into the brand’s sustainability mission, offering a digital experience where players care for seeds. The game’s cute interface and user experience encourage repeated engagement. Players earn rewards for their participation, linking game success with real-world benefits. The game reflects L’Occitane’s commitment to natural beauty and sustainability.

Key Takeaway: Gamification can be used to reflect a brand’s values and mission, enhancing customer engagement and brand loyalty.

Leverage the best gamification examples now with Xtremepush

In today’s digital marketplace, gamification has emerged as a key strategy for enhancing customer engagement and employee performance. stands at the forefront of this innovative approach, offering robust solutions for businesses seeking to integrate gamification into their operations. Let’s explore how Xtremepush can transform the traditional business model by incorporating gamification techniques for improved interaction, marketing, and learning experiences.

Integrating Gamification for Enhanced Engagement

  • Comprehensive Integration: excels in seamlessly integrating gamification into business strategies, crucial for creating an interactive learning experience and fostering brand loyalty.
  • Engaging User Interaction: The platform enables businesses to encourage deeper user interaction, whether through game-based learning for employee engagement or engaging sales challenges for sales teams.

Elevating Marketing and Employee Training

  • Tailored Marketing Campaigns: Xtremepush aids in crafting tailored gamification campaigns, aligning with the company’s marketing objectives and enhancing customer engagement.
  • Gamified Learning and Development: The platform is also instrumental in gamifying corporate training and onboarding processes, making learning more engaging and effective for employees.

Mobile App Gamification and Overall Impact

  • Expanding to Mobile Platforms: Recognizing the mobile-first world, Xtremepush supports gamification in mobile apps, ensuring seamless interaction across devices.
  • Creating a Dynamic Business Model: By leveraging Xtremepush, companies can foster a dynamic environment where learning, competition, and interaction drive business success.

Final Words

From the eye spy pretzel game that entices customers to interact with the brand, to the badges awarded for completing challenges, each element is designed to create an immersive experience.

Xtremepush stands as one of the best examples of gamification in action, demonstrating how gamification apps can be seamlessly integrated into a business model. The platform embodies the principles outlined by experts like Yu-Kai Chou, focusing on applied gamification that goes beyond mere entertainment. It creates a learning environment where users, much like teachers and students, can track their progress, earn points towards rewards, and engage in new challenges.


Our Latest Blogs


Leveraging Free-to-Play to Enhance Cross-Selling in Online Gambling with John Smith
The online gambling market is highly competitive, and operators need to constantly come up with new ways to stay relevant. Free-to-Play (F2P) experiences are a smart strategy in this environment. F2P
Read more
Gamification-Based Loyalty Strategies: Push vs Pull Marketing
Gamified experience is extremely pivotal in distinguishing between push vs pull marketing strategies. How do these approaches integrate into your marketing campaigns to enhance brand loyalty and
Read more
Customer Analytics Software for iGaming: Get into your Players’ Minds
Numbers need to match insights, insights lead to action, and action drives success. In the fast-paced world of iGaming, understanding the player is key to staying ahead. Enter Customer Analytics
Read more

Get the latest Updates