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Gaming
Dec 11 2025
4 min
How Gamification and Free-to-Play Games Boost Player Loyalty in iGaming (+ Free eBook)
The online gambling market is more competitive than ever. With dozens of operators vying for players’ attention, traditional marketing tactics (bonus drops, push notifications, flashy ads) are no
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consumer journey
Nov 21 2025
2 min
Safer Gambling Week: Why Real-Time CRM is Essential for Responsible Play
Safer Gambling Week is a reminder that responsibility and engagement don’t compete with each other. The operators leading the way today are the ones using technology to make safer play an active,
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Consumer behavior
Oct 14 2025
4 min
The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine
F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails
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Gaming
May 20 2024
16 min
Ultimate Guide: How Gamification, AI Models, and InfinityAI Are Changing iGaming
The right AI models can revolutionise player experience, increase retention, and increase revenue. Just imagine the possibilities they unlock for your iGaming venture – tailored strategies, informed
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Blog post
Jul 9 2015
2 min
The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile.
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audience targeting
Apr 28 2014
4 min
5 Tips to Optimise your new Twitter layout
Visual content is dominating the social media revolution and if you are not prepared for the visual content revolution, you may be left in the dust. Facebook has turned its walls into timelines.
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