Login
Book a demo

Experience XP at your own pace, try our interactive demo

Click Here

Tommy Kearns

feature-img
Jul 16 2025
3 min
The CRM Rethink: Why Smarter Systems, Not Tools, Will Define the Next Era of iGaming
We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest:
Read more
feature-img
customer experience
Mar 12 2021
8 min
How first-party data is helping online publishers drive revenue and retention
I believe publishers can, and will, flourish in a post-cookie landscape. But to do so they must take action and embrace their first-party data. The background to all of this is obviously data privacy
Read more
feature-img
Blog post
Dec 1 2020
8 min
Digital marketing without 3rd party data
Our colleagues at the Association of Advertisers in Ireland (AAI) recently hosted a superbly well-researched webinar in conjunction with PwC. Entitled “The Future of Digital Marketing in a
Read more
feature-img
customer experience
Oct 23 2020
12 min
The acquisition apocalypse; thoughts on the future of targeted engagement
It’s the end of the (digital targeting) world as we know it We’re not scaremongering, this is really happening. The established model of digital acquisition, built around targeted advertising fueled
Read more
feature-img
customer experience
Jul 17 2020
9 min
How banks can deliver a better CX
It wasn’t always like this Amidst the near-constant criticism of the banking industry’s technical debt, we should remember one simple fact; this sector was once renowned for its innovation and
Read more
feature-img
GDPR legislation
Jul 27 2017
3 min
GDPR and its Importance for The Travel Industry
In recent years, there have been extraordinary changes in the purchase of travel and transport services, from consumer habits to the channels utilised. This has led to the role of traditional travel
Read more
All posts