Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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Xtremepush

Mar 11 2026

13 min

iGaming CRM Total Cost of Ownership Calculator & Pricing Comparison

Updated March 11, 2026 TL; DR: The licence fee on your CRM renewal quote is not the number your CFO should scrutinize. Implementation, integration maintenance, add-on modules, and volume overages

Mar 11 2026

15 min

Gamification Benchmarks 2026: What's a Good Retention Rate, Engagement Score, and Tier Progression?

Updated March 11, 2026 TL; DR: Best-in-class iGaming operators consistently reach Day-30 retention rates of 30-40%, roughly double the industry average of 15-25% — and they trigger rewards in real

Mar 11 2026

11 min

Xtremepush vs Optimove vs Salesforce Marketing Cloud: Which Platform Truly Scales for iGaming?

Updated March 11, 2026 TL;DR: Salesforce Marketing Cloud offers infinite customization but requires SQL expertise, 3-6 months implementation, and €150,000+ first-year costs. Optimove provides

Mar 11 2026

12 min

Xtremepush vs Optimove: Head-to-Head Comparison for Player Retention

Updated March 11, 2026 TL;DR: Choose based on your retention bottleneck. If VIP churn happens because you can't intervene during live matches, we deliver millisecond event processing and same-session

Feb 23 2026

19 min

Best Optimove Alternatives for iGaming in 2026

Updated February 22, 2026 TL;DR: VIP players churn during live matches when your platform can't intervene in-session. Xtremepush processes player events in milliseconds, enabling same-session

Blog post

May 27 2025

4 min

Insights from XPert Summit 2025: AI, Automation and Gamification Redefining the Player Experience

Insights and Takeaways from XPert Summit 2025 We just wrapped up our flagship customer event of the year at Xtremepush, XPert Summit 2025. The day itself was filled with loads of insights from

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