As 2025 comes to a close, AI remains one of the most discussed (and possibly, misunderstood) topics in CRM. Over the past year, operators experimented heavily with automation, machine learning

For UK operators, the end of 2025 was defined by pressure. Impending higher taxation, stricter regulation, and rising acquisition costs create the perfect storm to squeeze margins from multiple

While AI dominated headlines in 2025, another transformation unfolded quietly through games. Once viewed primarily as short-term engagement tools, gamified experiences increasingly became something

The online gambling market is more competitive than ever. With dozens of operators vying for players’ attention, traditional marketing tactics (bonus drops, push notifications, flashy ads) are no

Free-to-play games have evolved from fun add-ons to serious engagement drivers. But here’s the real shift operators are making today: F2P works best when it’s fully integrated with your CRM, not

Safer Gambling Week is a reminder that responsibility and engagement don’t compete with each other. The operators leading the way today are the ones using technology to make safer play an active,