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audience targeting
Aug 27 2015
3 min
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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Blog post
Aug 25 2015
1 min
6bn in Lost Mobile Revenue: Why Mobile Analytics and Engagement are essential if you want to win big
According to a recent study by Jumio, more than half of UK smartphone owners (55%) have abandoned a mobile transaction because of usability issues, slow load times, poor check out experience and
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Blog post
Jul 24 2015
2 min
The importance of funnels analysis for your app
In order to make an in-app purchase, complete a form, process a payment, every app user must go through a series of steps in order to reach a final point where they have completed their user journey.
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Blog post
Jul 9 2015
2 min
The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile.
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Blog post
Jun 23 2015
1 min
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how
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Bank
Apr 9 2015
2 min
8 Ways Beacons will transform Retail Branch Banking
iBeacon in Banking is getting hot. We’ve listed some potential use cases that financial service firms are showing real interest in. 1. Welcome Communication: As customers pass or enter a branch, the
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