Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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AI-native operating system for regulated customer engagement

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Reward what matters with real-time loyalty mechanics.

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Prevent player chum, identify VIPS.....

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Gamify customer experiences to increase engagement, conversion and loyalty.

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Kiran

May 14 2026

13 min

F2P games for cross-sell and upsell: Moving players from sports betting to casino

Updated May 14, 2026 TL;DR: Batch email cross-sell fires after the player has left the app, while in-session F2P triggers fire when intent is still active. F2P games (spin wheels, scratch cards, open

May 14 2026

15 min

F2P game A/B testing framework: Proving acquisition lift & incremental revenue

Updated May 15, 2026 TL;DR: If your CMO wants proof that free-to-play (F2P) games drive revenue, engagement metrics will not save your budget. You need a rigorous holdout testing framework to measure

Apr 27 2026

15 min

Gamification acquisition best practices: mechanics selection, audience targeting, and campaign optimisation

Updated April 27, 2026 TL;DR: F2P mechanics matched to user intent reduce CAC in sports betting and gaming by converting anonymous traffic into known player profiles on owned channels, reducing

Apr 22 2026

16 min

Gamification acquisition metrics and attribution: Measuring true CAC impact and customer quality

Updated Apr 21, 2026 TL;DR: Your CFO does not care about engagement metrics from F2P mechanics. They care how many players made a first-time deposit, what those players cost to acquire, and what

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