Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

NEW CRM OPERATING SYSTEM

Introducing

AI-native operating system for regulated customer engagement

🚀

Quick Start

Instant setup

⚙️

Built-in Control

Engine-level governance

📦

Native Integration

Built into Xtremepush

🎨

Brand Flexibility

White-label ready

🤖

Smart Automation

AI agents for CRM

✅

Workflow Control

Approval before send

XpertOS in action

See what an agentic CRM Operating System looks like.

Even the best CRM teams can’t see everything

Every campaign, compliance check, and segment discovery depends on someone having the time to do it.

Your team's expertise is real but their ability to apply it across everything the operation demands is limited. Things get missed, not because people are careless but because there is more to do than any team has the capacity for.

What XpertOS delivers

More revenue from the players you already have.

Your data contains commercially valuable segments that are not being messaged. XpertOS finds them.

CRM output that scales without scaling the team.

10x more governed campaigns. Same headcount.

Commercial moments captured before they pass.

Signal to governed campaign in minutes. Not days.

Compliance that does not depend on people getting it right every time.

Every campaign checked before send. Every decision logged.

Spend concentrated on responsive players.

Briefs informed by player value, not simply recency.

Start Where Your Team Is Ready

Three ways to work with XpertOS. Each one gives your CRM team more leverage. You decide how much the AI does and how much a human approves.

START HERE

Xpert Assistant

Conversational intelligence

Works alongside your marketers. Exploring data, creating segments, and building campaigns with full context of your platform, your data and your campaigns. Xpert Assistant is more of a working partner and not a chatbot.

Natural language chat interface to your CRM data
Discover segments you didn't know existed
Insight to execution without leaving the chat
Platform health digest delivered by 08:00

SCALE UP

Xpert Flows

Visual workflows

For the work that follows a pattern. Connects to your planning tools and data sources, then runs campaigns step by step. All with you in control of each approval gate.

Pick up briefs from integrated apps
Build campaigns end to end with human approval gates
Every flow auditable, every step editable
Brief to draft in minutes, not days

GO AUTONOMOUS

Xpert Crew

Governed agent teams

Fully governed teams of specialist agents that work autonomously inside the Control Room. A QA Agent checks everything before it reaches draft. Nothing goes live without your approval.

Goal-driven agent teams to research, build, check, and ship
Independent QA Agent verifies every campaign
200+ personalised variants from one brief
Suppression re-verified at engine level before dispatch

Ask your CRM about what your team cannot see.

Use natural language to explore your customer data, discover overlooked audiences, generate ideas, and build campaigns from insights without switching tools.

How can Xpert Assistant help you today?

High-Value Players — Campaign Coverage Gap

Week of 5–8 May 2026

Based on your High Value Player segment cross-referenced against campaign send data from the last 7 days, here's the breakdown:

Summary

Metric	Count
Total High-Value Players (active last 30 days)	4,821
Received at least 1 relevant campaign this week	3,104
Not reached this week	1,717
% uncovered	35.6%

Why They Weren't Reached

Reason	Players Affected
Not opted in to any active channel	412
Suppressed due to frequency cap	639
Excluded from all live segments this week	408
Campaign targeting too narrow (VIP tier 1 only)	258

High-Risk Cohort — No Contact in 14+ Days

These 1,717 players have also shown recent betting activity — meaning they're engaged on-platform but not receiving CRM communication:

Average days since last campaign received: 18.4
Combined deposit value (last 30 days): €2.3M
Top sport interest: Football (64%), Horse Racing (21%), Basketball (15%)

Recommended Actions

Broaden "Premier League Week 36" to Tier 2 VIPs — the campaign currently targets Tier 1 only.
Review frequency cap settings — 639 players are being silenced despite high engagement scores.
Create a re-engagement campaign — target the 408 players who fell out of all active segments.

Want me to pull the actual segment and campaign data to run this analysis for real, or go ahead and create a targeted campaign for the uncovered cohort?

I'll identify the right audience and build the campaign. Let me pull the segment data and recent send history first.

Querying send history and segment overlap...

Here's what I found:

Target Audience

Segment identified: "Football Bettors — Active 30 Days" (Segment ID: 4821)
Cross-referenced against golf content recipients from the last 30 days
2,347 players received football-related content this week with zero exposure to golf campaigns
Average deposit value in this group: €187 — above platform average

Building the campaign now...

Campaign: Golf — Re-Engagement for Football Audience

Channel: Push (iOS + Android) + Inbox
Segment: Football Bettors — Active 30 Days (excl. golf content recipients)
Send Type: One-off
Targeting: Received ≥1 football campaign in last 7 days AND received 0 golf campaigns in last 30 days

Push Notification

Title: There's More Than Just the Match

Body: The Masters is live — get the best odds on today's leaders. Tap to explore golf markets.

Inbox Message

Title: Golf Markets Are Open

Body: You've been backing the football — but have you tried your hand at golf? Browse today's tournament odds and find your pick.

Campaign "Golf — Re-Engagement for Football Audience" has been created as a draft (Campaign ID: 90423).

Recommended Next Steps

Review the draft in the Xtremepush dashboard before activating
Consider an A/B test on the push copy — I can set that up if you'd like
Add a conversion goal to track golf bet placements within 48 hours of send

Want me to set up the A/B test or attach a conversion goal?

Campaigns Needing Attention — May 8, 2026

Checked across active campaigns. Here's what stands out:

🔴 Critical — Action Required

1. Spring Reactivation — Email (ID: 4821)

Sent to 42,300 users yesterday. Open rate is 4.2% — well below the 18% account average.
Subject line may be the culprit. Consider an A/B test with a revised subject before the next send.

2. VIP Loyalty Push (ID: 5103)

Scheduled to fire at 14:00 today but is targeting Segment 88 — "High Value Q1", which hasn't been refreshed since March. Audience size shows 0 users.
Recommend reviewing the segment definition or swapping to an updated segment before send time.

🟡 Warning — Worth Reviewing

3. Weekly Odds Digest — SMS (ID: 4990)

Click-through rate has dropped 31% week-over-week (3.8% → 2.6%). Still within acceptable range but trending in the wrong direction.
Last content update was 6 weeks ago. Could benefit from a refresh.

4. Welcome Series — Step 3 In-App (ID: 4755)

Conversion rate on the CTA dropped from 12% to 7% over the last 14 days. Step 1 and Step 2 are unchanged, suggesting the issue is isolated to this message.

✅ Performing Well (No Action Needed)

Campaign	Channel	Open/CTR	Status
Match Day Reminder	Push	34.1% open	On track
New User Bonus	Email	22.8% open	On track
Weekend Accumulator Promo	Web Push	9.4% CTR	On track

Recommended Next Steps

Pause or update the VIP Loyalty Push segment before 14:00.
Run a subject line A/B test on the Spring Reactivation email.
Pull a full performance breakdown on Welcome Series Step 3 to identify the drop-off point.

Want me to dig into any of these, or start making changes?

View core features

HOW IT WORKS

Intelligence and governance in separate layers

More intelligence will never mean more risk. Because governance is enforced by the platform itself and is independent of any AI decision.

The agents cannot act without the platform checking their work — at the engine level, not by the agent itself.

Channels, real-time infrastructure. Delivers only what the Governed Data Layer has permitted.

XpertOS works here. It’s the orchestration brain. AI agents reason, plan, discover and propose actions, with full autonomy inside set guardrails.

Customer record, consent, policies, regulatory logic. Enforces compliance independent from AI decisions.

YOUR NEW REALITY

Two very different worlds

With XpertOS

Valuable segments discovered
Every campaign checked before send
Platform health monitored before the team logs in
From insight to governed draft in minutes
10x the campaign output
Full audit trail a regulator can read

Without XpertOS

Revenue sitting in segments nobody knows to look for
Compliance depends on someone not making a mistake
Problems found in the support queue
Three to five days from brief to send
Output limited by headcount
QA records scattered across spreadsheets, messages and email

With XpertOS

Valuable segments discovered
Every campaign checked before send
Platform health monitored before the team logs in
From insight to governed draft in minutes
10x the campaign output
Full audit trail a regulator can read

Without XpertOS

Revenue sitting in segments nobody knows to look for
Compliance depends on someone not making a mistake
Problems found in the support queue
Three to five days from brief to send
Output limited by headcount
QA records scattered across spreadsheets, messages and email

WHY XTREMEPUSH

The intelligence is new and the infrastructure is proven.

AI is only useful in regulated engagement if it works inside the systems that already control your data, campaigns, channels and compliance rules.

XpertOS is built into Xtremepush, where your customer profiles, segmentation, campaign builder, gamification, loyalty, suppression lists and send infrastructure already live.

That means your AI agents are not sitting outside the CRM making suggestions your team still has to translate into action. They work inside the platform, with the context to act and the controls to stay safe.

Everything you need to know

Have questions about XpertOS, governed AI or how it works with Xtremepush? Start here.

What is XpertOS?

XpertOS is the governed agentic operating system that runs your CRM. It brings AI agents, workflows and governance into the Xtremepush platform, helping your team discover segments, build campaigns, check work and keep every action controlled before it goes live.

We're already using AI tools for content generation. How is this different?

Content assistance is not autonomous operation. XpertOS makes campaigns that were previously impossible — not faster versions of what you already do. The golf fan who only ever gets football content. The segment nobody knew to look for. Real-time signals nobody is watching. That is a different category of work.

How do we know the AI won't make a compliance mistake?

Because compliance isn't enforced by the agent — it's enforced by the engine. The Governed Data Layer operates independently of any AI decision. Suppression rules, responsible engagement limits, and send controls are platform-level, deterministic. Even if an agent gets it wrong, the platform catches it before dispatch. Every decision is logged and auditable.

What if our team isn't ready for fully autonomous campaigns?

Start with Xpert Assistant. Graduate to Flows when you're comfortable with delegated workflows. Move to Xpert Crew inside the Control Room when you're ready for full autonomy. You set the pace. The architecture supports every level — compliance and auditability at each one, not just the autonomous tier.

Why can't we just build this ourselves with Claude and an MCP server?

No compliance engine, no suppression rules, no industry-tuned agents, no send infrastructure. And when the regulator asks how it's governed, you're on your own. Twelve months of build time. No domain expertise in iGaming or financial services built in. XpertOS is that infrastructure — already built, already governed, already tuned.

Does XpertOS replace our CRM team?

No. XpertOS discovers what the team cannot see, personalises what they cannot build manually, and acts in real time. The team does the judgement. The AI does the work. Ten to twenty hours per week given back for strategy and campaigns that would never have existed before. Not faster campaign building, but more campaigns altogether, with governance built in.

You call it an operating system. What is it technically?

A governed agent harness for CRM: infrastructure wrapping AI agents in an execution environment with compliance enforced independently. We call it an OS because that's what it feels like — the intelligence layer that runs everything above the platform infrastructure below.

READY TO SEE IT IN ACTION?

Find the customers your CRM is missing.

XpertOS helps your team see more, build faster and govern every action inside Xtremepush.

Platform overview

What is Xtremepush

Integrations

Documentation

AI, Insights and Loyalty

XpertOS

XP Loyalty

InfinityAI

Gamification

Business Intelligence

Omnichannel Experiences

CDP

Consent Management

Industries

iGaming

eCommerce

Finance

Publishing

Success Stories

Case Studies

XP PARTNERS

Partners

Solution Partners

Technology Partners

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Media

Blog

Downloads

Resources

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Podcasts

Events

Demo

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Contact

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Get Support

Introducing

See what an agentic CRM Operating System looks like.

Even the best CRM teams can’t see everything

What XpertOS delivers

More revenue from the players you already have.

CRM output that scales without scaling the team.

Commercial moments captured before they pass.

Compliance that does not depend on people getting it right every time.

Spend concentrated on responsive players.

Start Where Your Team Is Ready

Xpert Assistant

Xpert Flows

Xpert Crew

Ask your CRM about what your team cannot see.

Intelligence and governance in separate layers

Two very different worlds

With XpertOS

Without XpertOS

With XpertOS

Without XpertOS

The intelligence is new and the infrastructure is proven.

Everything you need to know

Find the customers your CRM is missing.