Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog (54)

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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Blog post

Oct 3 2018

5 min

Ecommerce – Customer Engagement through In-App Messaging

Ecommerce brands have a challenge in gaining customers let alone retaining and engaging them. Growing an engaged audience will provide greater opportunities for transactions to take place, as well as

audience targeting

Sep 21 2018

5 min

Navigating Multi-Channel Marketing for Ecommerce

Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the

fintech

Sep 14 2018

5 min

Retail Banking – Connecting the Right Customer Journey

Mobile Banking has exploded over the last decade, and with an estimated 1.2 billion users worldwide (source) it has provided enormous opportunities for retail banks to create powerful customer

Blog post

Sep 6 2018

6 min

Ecommerce – How Push Notifications Can Boost Revenue, Engagement and Retention

The expectation is that sales within the Ecommerce industry in 2018 will be 112% more than they were in 2014 and again, by 2021 they are set to increase by 71% from 2018. (source) When a market shows

audience targeting

Aug 23 2018

4 min

Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement

Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why

Blog post

Jul 20 2018

8 min

Shopping Cart Abandonment: Re-engage users with Multi-Channel Engagement Marketing

Shopping cart abandonment impacts all brands online. Who hasn’t abandoned a basket at some point? There are many reasons as to why this might occur. Simply leaving this a just one of those things is

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