Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog (56)

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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Blog post

Oct 19 2017

2 min

The Xtremepush Use Case Series: Basket Recovery in the Retail Industry

In the final business use case of our four-part series, we look at basket recovery and how Xtremepush can help retailers reduce web cart abandonment through Push Notifications on web and app. Use

geofence

Oct 18 2017

4 min

Geofencing vs iBeacons: Which best suits your Business?

Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in

Gaming

Oct 12 2017

1 min

The Xtremepush Use Case Series: Cart Recovery for the Sports Betting & Gaming industry

For the past two weeks, Xtremepush have been bringing you videos from their new four-part business use case series. This weeks video showcases how online cart recovery can be achieved in the Sports

Blog post

Oct 11 2017

3 min

Xtremepush: Top 10 Marketing Automation Solution Provider 2017

Feature article on Xtremepush in the latest edition of Marketing Tech Outlook as they announce the 2017 Top 10 Marketing Automation Providers. Powering Contextually Relevant Customer Engagement

Blog post

Oct 5 2017

1 min

The Xtremepush Use Case Series: Educating your user

Last week, Xtremepush launched the first video of a new four-part business use case series. The first video was an Onboarding Use Case example for Retail Banks. This video showcased how digital

Google

Oct 3 2017

2 min

The Benefits of using Google Tag Manager

What is Google Tag Manager? Google Tag Manager (GTM) is a powerful tool that puts the marketer in control of their digital marketing. It enables marketers to update all their website tags directly

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