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XP LOYALTY
Make Loyalty Your Most Compelling Game.
Get players coming back more often with loyalty mechanics that adapt in real time.
Using live customer data, you can design, run and optimise gamified loyalty programmes without long product queues.
This helps you focus on improving retention and return behaviour beyond traditional bonus-led approaches.
Every tier, mission and reward can then trigger personalised user journeys across email, push, SMS and in-app.
Drive real behaviour change, not just points collection
Put CRM teams in control with safe, self-serve configuration
Connect loyalty to every touchpoint using our unified data and orchestration
Features and Benefits
What you get with XP Loyalty
Go live fast, then grow as you go
XP Loyalty allows you to launch a compelling programme quickly with missions/challenges that make progress and rewards visible from day one.
Adapt your loyalty program as fast as the business changes, without waiting on engineering.
With a flexible, Marketing-usable UI to configure tiers, missions, rules and rewards within guardrails, XP Loyalty allows you to adjust quickly for seasons, campaigns, new products or regulatory change.
Maximise ROI and prove impact without stitching multiple systems together.
As XP Loyalty runs on the XP stack, loyalty attributes become fields on the player profile and loyalty events become triggers in XP Journeys across channels.
Drive Loyalty with a programme that feels like part of the game, not a retail-points card players ignore.
Tiers, missions, milestones and streaks designed around sportsbook/casino behaviour means that you can reward more than spend (e.g., trying new markets/games, returning after a break) with configurable reward structures.
