Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

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AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

Upcoming Events

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Past

Event

Online event

Mar

Webinar Launch Loyalty Faster

Launch Loyalty Without The Dev Project Deep dive into how to go from idea to live experience to iteration, fast with our in-house loyalty experts Dan Taren, Head of Loyalty, and Ross O’Connor, Head

upcoming Online-event Event Online

Event

In Person event

Jan

ICE '26 Barcelona

Join Us At ICE, Taking Place At Fira Gran Via, Barcelona We’re excited to connect with industry leaders and innovators from across Europe. Be sure to visit us at Stand 5E32 where our team will be

past In-Person-event Event Fira Gran Via, Barcelona

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Sep

SBC Summit Lisbon '25

Join Us At SBC Lisbon, Taking Place At The Feira Internacional de Lisboa & MEO Arena We’re excited to connect with industry leaders and innovators from across Europe. Be sure to visit us at Stand

past In-Person-event Event Lisbon

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May

SBC Americas '25

Join Us At SBC Americas, Taking Place At The Broward County Convention Center! We’re excited to connect with industry leaders and innovators from across the Americas. Be sure to visit us at Stand D90

past In-Person-event Event USA

Event

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May

SBC Americas Drinks Reception

Xtremepush XPert Summit. The Evolution of CRM: AI, Automation and Gamification Redefining the Player Experience.

past In-Person-event Event UK

Event

In Person event

May

XPert Summit

Xtremepush XPert Summit. The Evolution of CRM: AI, Automation and Gamification Redefining the Player Experience.

past In-Person-event Event UK

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