Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

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AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

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Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

Charlie Mather

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Charlie Mather

Apr 21 2026

22 min

Gamification acquisition integration guide: Connecting gamification platforms to CRM, CDP, and marketing automation

Updated Apr 21, 2026 TL;DR: Standalone gamification tools can create data silos and integration debt that prevent you from proving acquisition ROI to your board. When your F2P games, CDP, and CRM

Apr 14 2026

13 min

Multi-channel gamification: Delivering consistent progress across mobile, web, and in-app experiences

Updated April 14, 2026 TL;DR: Batch processing and disconnected tools create the two most common failure modes in multi-channel gamification: delayed rewards and mismatched tier status across

Apr 14 2026

14 min

Gamification for retail customer acquisition: Converting browsers to buyers through interactive engagement

Updated April 14, 2026 TL;DR: Static discount pop-ups train shoppers to devalue your brand and wait for sales. Gamification mechanics like spin wheels and scratch cards drive 30-50% higher conversion

Apr 9 2026

14 min

What is gamification marketing? Definition, mechanics, and enterprise applications

Updated April 9, 2026 TL;DR: Gamification marketing applies game mechanics like reward loops, progression systems, and social proof to convert prospects into depositors. The global gamification

Apr 9 2026

11 min

Personalisation and gamification: Using real-time data to match mechanics to individual customer preferences

Updated April 9, 2026 TL;DR: Customer acquisition costs in sports betting average $300–$800 per depositor while overall ad spend is falling. Your CFO scrutinises every acquisition line item, and your

Mar 27 2026

14 min

Best CRM for iGaming: Retention Rate Improvement (3-5% Lift)

Updated March 27, 2026 TL; DR: Generic CRMs process player data in overnight batches, which means the window to intervene after a bad beat, a failed deposit, or a losing streak closes before your

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