CRM teams do not miss opportunities because they are careless. They miss them because the work has outgrown the tools. Every operator knows the pressure. Yesterday’s imports need checking. Campaigns

Dublin, 6th January 2026 – Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time

As 2025 comes to a close, AI remains one of the most discussed (and possibly, misunderstood) topics in CRM. Over the past year, operators experimented heavily with automation, machine learning