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Chatbots – What they mean for Mobile Marketers
Chatbots are the next frontier in contemporary digital experience and mobile customer engagement. Powered by artificial intelligence, app-like chatbot software essentially automates everyday customer
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Importance of Proximity Retargeting for Location Based Marketing
Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar
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Digital Reinvention: Fintech & The Future of Banking
The traditional business model of banking is being turned on its head with the advent of mobile-first technologies, the growing impact of blockchain and the challenge of connecting with a new
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How to Convince your App Users to Opt In for Push Notifications
Push notifications are a vital component of app engagement. It’s what allows you to directly reach and re-engage your users even when they are not using your app. What’s more, users who opt-in for
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How Publishers can Leverage Proximity to Boost Ad Revenue
With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging
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6 Ways Airports can make the most of Proximity Marketing
Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate
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