Why US operators must nail the mobile betting and casino experience A strong mobile experience is essential to the long-term success of operators in the growing US online betting and casino market.

How much can you really improve your push notification campaigns? Push notifications are frequently high-performers, driving all sorts of use cases at multiple stages in a customer’s lifecycle.

What are APIs and Webhooks? APIs and webhooks are both ways of transferring, and synchronising data, between two otherwise separate and distinct systems. Within a modern techstack, containing a large

Our colleagues at the Association of Advertisers in Ireland (AAI) recently hosted a superbly well-researched webinar in conjunction with PwC. Entitled “The Future of Digital Marketing in a

What is Right Time Marketing? Right time marketing is an approach to digital engagement built around automated, personalised campaigns delivered at the optimal moment, with the goal of maximising

November 2020 Product Update: The platform update for November has been released, giving you the ability to create workflows within the Campaign creation suite, and adding a new Audience Explorer