What is a Customer Journey Map? A Customer Journey Map is a top-down view of the touchpoints a customer, or prospective customer has with your brand en route to a particular goal or activity.

What are Push Messages? Push messages, more commonly known as push notifications, are short, branded communications sent to a customer’s device. The goal of a push message is to capture your

I believe publishers can, and will, flourish in a post-cookie landscape. But to do so they must take action and embrace their first-party data. The background to all of this is obviously data privacy

Growth marketing is more important for B2C brands than ever Growth marketing comes in many forms, and anyone involved with marketing at some level is obviously driving growth. Or at least is aiming

The latest Xtremepush platform update has now been released. This time we’ve focused on improvements to file importing, simplifying both the manual and automated processes and giving you deeper

Website notifications go by a few names, but whether you know them as web pushes, browser pushes or desktop notifications (even though that one is not strictly accurate) it all refers to the same