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Best Optimove Alternatives for iGaming in 2026
Updated February 22, 2026 TL;DR: VIP players churn during live matches when your platform can't intervene in-session. Xtremepush processes player events in milliseconds, enabling same-session
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ICE Barcelona 2026: Where Loyalty, Gamification & Real-Time CRM Came Together
ICE Barcelona is always a pulse-check on where the industry is heading. This year, it felt more like a turning point. Across three packed days on the XP stand, one theme kept coming up again and
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How the Scrimmage acquisition strengthens XP’s Loyalty strategy
At a time when operators are under increasing pressure from regulation, taxation, and rising acquisition costs, one thing is clear: retention has never mattered more. That’s why we’re excited to
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Xtremepush Acquires Scrimmage to Deliver Only All-in-One Loyalty, CRM, and Gamification Solution
Dublin, 6th January 2026 – Xtremepush has announced the acquisition of US-based loyalty platform Scrimmage to empower customers with a market-first, unified platform featuring a native, real-time
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How Agentic AI worked in 2025
As 2025 comes to a close, AI remains one of the most discussed (and possibly, misunderstood) topics in CRM. Over the past year, operators experimented heavily with automation, machine learning
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Higher UK taxation and the cost of complexity: Why unified CRM stacks matter more than ever
For UK operators, the end of 2025 was defined by pressure. Impending higher taxation, stricter regulation, and rising acquisition costs create the perfect storm to squeeze margins from multiple
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