Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

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Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

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AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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Aug 7 2026

14 min

What is an AI agent for CRM? Complete guide for marketing teams

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17 min

Best practices for implementing AI agents in iGaming CRM

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15 min

5 Benefits of Agentic CRM for iGaming Operators: Real-Time Personalisation to Automated Compliance

Updated August 7, 2026 TL;DR: While overnight batch delays let high-value players churn to competitors who trigger offers in milliseconds, manual data tasks pull your team away from the strategy work

Jul 16 2026

17 min

AI agents for iGaming: XpertOS use cases for player retention

Updated July 16th, 2026 TL;DR: Legacy CRM platforms rely on batch processing that updates player data overnight, creating 12-to-24-hour delays that miss critical in-session intervention windows. We

Jul 16 2026

17 min

What is XpertOS Expert Assistant? AI agent for CRM managers

Updated July 16th, 2026 TL;DR: XpertOS Expert Assistant is our agentic CRM OS for sports betting and gaming operators who need to move from reactive, overnight-delayed campaigns to real-time,

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