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Web Push Notifications – 7 Best Practices to Success
With the arrival of web push, marketers now must consider how best to interact and engage with their consumers via the mobile and desktop web. Notifications are an essential part of the mobile
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Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo
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Why a Mobile Marketing Strategy is essential this Christmas
The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic
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5 Brands using Snapchat to Engage their Target Audiences
Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat
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Consumer Wearables, Beats by Dre and Google Glasses
Consumer wearables are hot this season and are expected to become a “must have” for consumers over the next several years. The “wearable technology” group encompasses several types, including fitness
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