What is Customer Data Management in 2020? Customer Data Management is a holistic framework that governs the way an organisation collects, stores, unifies, cleans and activates (or makes use of) the

The future of permission marketing and consent is very clear. Or at least, it is to us. Apple’s recent announcement that the next update to their iOS operating system would include a mandatory opt-in

The platform update for July has been released. This month we have made further improvements to the U.X./U.I. of our Single Customer View, as well as including a number of features as requested by

It wasn’t always like this Amidst the near-constant criticism of the banking industry’s technical debt, we should remember one simple fact; this sector was once renowned for its innovation and

Creating customer segments is all about dividing your audience into smaller groups based on things they have in common. Naturally, you can do this by age, location, gender and other demographic

Marketers have been relying on third-party data to help them create personalized experiences for their customers for long years – but their time is ending. And while Google keeps postponing the date