Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog (3)

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

All Articles

Category

Author

Jun 7 2026

13 min

Common Loyalty Programme Mistakes: Why Rigid Missions and One-Size-Fits-All Tiers Fail

Updated June 7, 2026 TL;DR: Most loyalty programmes fail not because operators invest too little, but because they repeat the same five structural mistakes: missions calibrated too hard, tier

Jun 7 2026

12 min

Loyalty Programme Segmentation: Running Different Missions, Tiers, and Quests by Player Type

Updated June 7, 2026 TL;DR: Generic loyalty programmes cost you players. The solution is modular loyalty segmentation: casual players see low-barrier weekly missions, VIP players access exclusive

Jun 7 2026

14 min

Composable vs. Monolithic Loyalty Platforms: Why Composable Architecture Prevents Vendor Lock-In

Updated June 7, 2026 TL;DR Monolithic loyalty platforms bundle missions, tiers, and quests into a single, tightly coupled system. Changing one component requires developer tickets and weeks of lead

May 26 2026

18 min

Loyalty Programme Platform Comparison: Evaluating Missions, Tiers, and Quests Capabilities

Updated May 26, 2026 TL;DR: To prevent VIP churn and drive real retention ROI, you need a loyalty platform that processes behavioural data quickly, not one that batches overnight. Standalone loyalty

May 26 2026

16 min

Loyalty Tiers Explained: How Progression Mechanics Drive Long-Term Retention

Updated May 26, 2026 TL;DR: A loyalty tier system segments players into progression levels, typically Bronze, Silver, Gold, and Platinum, where each level delivers progressively better rewards and

May 26 2026

12 min

Modular Loyalty Programmes: Building Retention Mechanics With Missions, Tiers, and Quests

Updated May 26, 2026 TL;DR: Modular loyalty programmes replace rigid, monolithic points schemes with independent components. XP Loyalty includes missions, tiers, and quests as key mechanics. Running

Previous All posts Next

Platform overview

What is Xtremepush

Integrations

Documentation

AI, Insights and Loyalty

XpertOS

XP Loyalty

InfinityAI

Gamification

Business Intelligence

Omnichannel Experiences

CDP

Consent Management

Industries

iGaming

eCommerce

Finance

Publishing

Success Stories

Case Studies

XP PARTNERS

Partners

Solution Partners

Technology Partners

News and insights

Media

Blog

Downloads

Resources

Videos

Podcasts

Events

Demo

See it in action

Book a demo

Contact

Get in touch

Get Support

All Articles