Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

All Articles

Category

Author

Apr 21 2026

18 min

Gamification compliance and security for regulated verticals: GDPR, gambling regs, and financial services requirements

Updated Apr 21, 2026 TL;DR: Deploying gamification in iGaming or financial services requires a compliance-first architecture to avoid significant regulatory penalties under GDPR, plus sector-specific

Apr 21 2026

22 min

Gamification acquisition integration guide: Connecting gamification platforms to CRM, CDP, and marketing automation

Updated Apr 21, 2026 TL;DR: Standalone gamification tools can create data silos and integration debt that prevent you from proving acquisition ROI to your board. When your F2P games, CDP, and CRM

Apr 21 2026

16 min

Gamification for acquisition in 2026: AI, behavioural science, and the future of interactive engagement

Updated Apr 21, 2026 TL;DR: Gamification has become a full-funnel acquisition engine, not just a retention tactic. The global gamification market is on track to hit $112.32 billion by 2031.

Gaming

Apr 15 2026

7 min

World Cup 2026: Why Free-to-Play Games Are Your Best Player Acquisition and Reactivation Tool This Summer

World Cup 2026 is shaping up to be the biggest commercial moment in football history. With 48 teams, 104 matches, and three host nations across North America, the fixture calendar runs for weeks and

Apr 14 2026

13 min

Multi-channel gamification: Delivering consistent progress across mobile, web, and in-app experiences

Updated April 14, 2026 TL;DR: Batch processing and disconnected tools create the two most common failure modes in multi-channel gamification: delayed rewards and mismatched tier status across

Apr 14 2026

14 min

Gamification for new player onboarding: How to engage first-time depositors in their first 7 days

Updated April 14, 2026 TL;DR: You spend hundreds of euros acquiring a new player, but your batch processing system can delay rewards for their first bet by hours. Real-time gamification closes that

All posts Next

Platform overview

What is Xtremepush

Integrations

Documentation

AI, Insights and Loyalty

XP Loyalty

InfinityAI

Gamification

Business Intelligence

Omnichannel Experiences

CDP

Consent Management

Industries

iGaming

eCommerce

Finance

Publishing

Success Stories

Case Studies

XP PARTNERS

Partners

Solution Partners

Technology Partners

News and insights

Media

Blog

Downloads

Resources

Videos

Podcasts

Events

Demo

See it in action

Book a demo

Contact

Get in touch

Get Support

All Articles