Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog (6)

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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May 19 2026

15 min

F2P Games for VIP Player Retention: White-Glove Gamification for High-Value Cohorts

Updated May 19, 2026 TL;DR: Generic loyalty points don't stop high-value players from churning. Real-time, exclusive F2P gamification does. Just 2% of your players can account for more than 50% of

May 18 2026

13 min

Spin wheel games for iGaming acquisition: Design, prize structure and CRM integration

Updated May 18, 2026 TL;DR: Spin wheels may reduce your cost per FTD by improving registration-to-deposit conversion without increasing traffic spend. Interactive mechanics like spin wheels are

May 18 2026

13 min

F2P game tools & platforms for iGaming: Xtremepush XP Gamify vs. alternatives

Updated May 18, 2026 TL;DR: Disconnected F2P tools can delay reward delivery by hours or overnight, meaning players hit milestones and receive nothing until the next day. Unified platforms (CDP + CRM

May 18 2026

13 min

F2P game mechanics for emerging markets: Localisation, compliance & player preferences

Updated May 18, 2026 TL;DR: Translating your F2P games into Spanish or Tagalog will not win you LatAm or APAC. True localisation means adapting the actual game mechanics to match regional betting

May 18 2026

14 min

Gamification vs. traditional customer acquisition: Why games outperform standard offers

Updated May 18, 2026 TL;DR: Traditional acquisition channels are losing efficiency as sports betting CAC hits unsustainable levels. Free-to-play gamification replaces static offers with interactive

May 18 2026

14 min

Free-to-play game mechanics in iGaming: The complete acquisition & retention playbook

Updated May 18, 2026 TL;DR: F2P games lower CAC and increase player LTV when connected to real-time CRM, but standalone tools fail because batch processing can delay rewards, meaning they arrive

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InfinityAI

Gamification

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