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Blog post
Apr 22 2014
2 min
10 Mobile App Stats that will Blow your Mind
OMG Delete All My Apps? I’d sooner give up my morning coffee. 85 % of smartphone users would rather “give up drinking water” than delete their mobile apps. Whilst many of those surveyed have said
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audience targeting
Apr 16 2014
2 min
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon
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Blog post
Apr 3 2014
3 min
Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting
Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally
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Blog post
Mar 28 2014
3 min
Brands effectively using Push Notifications
Following on from our previous blog post on popular brands getting on the Snapchat brandwagon including Tacobell, 16 Handles and McDonalds we’ve looked more at how brands effectively use push
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Blog post
Mar 21 2014
2 min
How to use Snapchat for Mobile Marketing
If you were the owner of a Burrito restaurant and had a special written on a menu board at the door for a Beefy Crunchy Burrito, you might increase customer footfall but only for customers who
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Blog post
Mar 18 2014
3 min
5 Consumer behavior trends in smartphone usage
In our most recent blog it mentioned how mobile phones are very much joined at the hip, eyes, ears and most prominently thumbs of the average person…..It is not uncommon for the average Smartphone
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