What are customer data silos? A data silo is an unintentionally isolated source of data that is only accessible to a single department. Within the context of large organisations, where there are

We’ve written before about the importance of real-time marketing and engagement for all industries, but there’s an extra level to all of this when it comes to sportsbooks and casinos; in-play

What is a mobile-first approach to marketing? Mobile-first, or mobile-centric, marketing is about making your brand’s mobile touchpoints the focus of your efforts, curating personalised, real-time

It’s almost that time of year again, Cyber Weekend. Black Friday falls on November 27th, with the weekend of discounts and special offers set to run right through to Cyber Monday on December 30th.

When weighing up the value of investing resources in SMS marketing campaigns, one figure stands out. A 98% open rate. The stat speaks for itself, but let’s put it in context; it’s almost 5 times

What is in-app messaging? In-app messages are delivered to the customer while they are using the app. This means you are connecting with your audience at the perfect time; when they have already