Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog (45)

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

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customer experience

May 18 2020

6 min

May 2020 Product Update: Enhancing the Single Customer View

Following last month’s major update of the Xtremepush platform, our development team has just released another significant round of improvements. The May release focuses exclusively on the platform’s

enterprise

May 14 2020

7 min

Why Conversational A.I. should be a bank’s first line of customer support

For many retail banks, and brands across the wider financial services industry, removing friction from the customer journey is a major objective. And with more customers banking online than ever

Blog post

May 6 2020

7 min

SBC Digital Summit 2020-Major Talking Points from the Week

The dust has now settled on a landmark event for the sports betting & gaming industry; the SBC Digital Summit. We really have to tip our hat to the effort put in by the team there. To create a

Blog post

May 6 2020

9 min

eSports Betting: Ready for the mainstream or it is just a passing trend?

When live sports, the betting industry’s raw fuel, began to dry up in mid-March, it left a significant hole that vendors have been scrambling to fill. Aside from the ad-hoc, prop-bets that have been

customer experience

Apr 28 2020

10 min

CX in the time of Covid-19: Where banks can win or lose.

Covid-19 hasn’t changed the banking industry. Or at least, it hasn’t revealed anything we didn’t already know. What it has done is hit the fast-forward button, on everything. The migration of

customer experience

Apr 20 2020

7 min

April 2020 Product Update: A new project dashboard, easier channel management and launch of our integrations marketplace

Our first major product update of 2020 has just been released, and we know it’s going to really enhance the overall experience of the Xtremepush platform. This is merely stage one of what will be a

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