How to measure mobile app engagement and retention How should you be measuring the success of your app engagement and retention strategy? Fundamentally, there are 4 key metrics that matter; number of

Images and Videos in Push Notifications A recent study found that the average person spends about 3 hours and 15 minutes of the day on their phone. Pair this with an additional 2 hours on your laptop

Tips and strategies to nudge readers through the paywall The digital publishing landscape has changed dramatically in the last few years, and to an extent, it’s still finding its way. With revenue

More and more online publishers are introducing subscription plans. Declining revenue from advertising has made it a high priority for many brands who might otherwise have never considered it.

April’s update of the Xtremepush platform covers a broad range of additions and improvements. Throughout the year we’ll be announcing details of exciting new integrations, starting this month with

What is a Customer Journey Map? A Customer Journey Map is a top-down view of the touchpoints a customer, or prospective customer has with your brand en route to a particular goal or activity.