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Free-to-play games have evolved from fun add-ons to serious engagement drivers. But here’s the real shift operators are making today: F2P works best when it’s fully integrated with your CRM, not running beside it.
That’s why we brought our customisable F2P games onto one unified CRM platform, letting you deliver seamless journeys, collect richer data, and activate in real time.
Here are our top 10 games that help top operators stay relevant through every season and moment while keeping the entire experience inside one platform.
Wheels
“Spin the wheel and land on your prize” becomes a real driver of data, journey-action and loyalty. With our Wheel mechanic you can build momentum: configure segments, control odds, launch in-game outcomes and pass results to your CRM in real time.
Best for: high-impact acquisition or refresh campaigns (weekend blasts, seasonal launches, major sport events).
What can be customised: Colours, prize segments, animations and audio cues are all editable. You can add or remove sections in a wheel depending on campaign size. You can also redirect from a prize to an external landing page.
Benefit from having a Unified Platform: Because the Wheel lives inside the same platform as your CRM, you can trigger follow-up messages instantly, align game data with player profiles, keeping everything under one roof.
Scratchcards
Instant gratification meets data capture. A virtual scratch card reveals a prize or reward, then feeds the outcome back into your campaign automation. Use it to surprise players, reward loyalty, or re-ignite churned users.
Best for: high-frequency engagement, retention hooks (daily visits, re-activation), bonus reveals.
What can be customised: Replace visuals (scratch layer, background), localise text, define prize tiers and redemption logic.
Benefit from having a Unified Platform: As long as you’re working within the same system, you control the prize engine and the CRM trigger to provide the player with one cohesive experience.
Thunderboard
Lightning-fast taps. Thunderboard lets players dive in quickly, make choices, compete with themselves or finish a quick game during a pause in action. It’s high-engagement, low-friction.
Best for: mobile-native, rapid-play interactions and great for in-match, halftime, micro-moments.
What can be customised: Skin the board with your brand, adjust mechanics like timers, number of taps or rounds etc., and localise reward logic.
Benefit from having a Unified Platform: Since the game is in the same platform as your CRM, you capture behaviour instantly and trigger campaigns accordingly. For example, sending a bonus boost after a player has engaged- “You played three rounds in Thunderboard. Here’s a bonus boost just for you.”
Penalty Shootout
Put players in the boots of a striker: pick direction, shoot, celebrate the goal. The scenario is simple, but the brand opportunity is huge. You can use it for major football campaigns or micro-moments around matches.
Best for: football-driven markets, tournament periods, sports-heavy segments.
What can be customised: Swap team colours, stadium visuals, sound effects, prize tiers. Localise for language, market or sport variant.
Benefit from having a Unified Platform: Every shot, goal or miss becomes a data point in your CRM letting you segment players who missed twice, send a re-engagement message, or reward scorers.
Open the box
Boxes sit in front of the player for them to choose one, open it, reveal a prize. Simple to play, yet rich in behavioural psychology. Ideal for building routine, surprise rewards, or unlocking deeper content.
Best for: mystery-reward campaigns, daily visits, seasonal events.
What can be customised: You set the prize types, animations and the skin. Replace visuals to match seasons (holiday boxes, event boxes) and let the prize logic feed directly into your CRM reward engine.
Benefit from having a Unified Platform: Since the game and CRM sit together, you can orchestrate next steps . For example, a user opens a box but doesn’t activate the prize, you can trigger a reminder, send them to a mission, and upsell them.
Daily Challenge
Daily challenges or advent-style calendars keep players coming back day after day. Each day unlocks a new play, a new reward, a reason to return. That sticks your brand in their routine.
Best for: December campaigns, long-form engagement, habit formation, off-peak retention.
What can be customised: You define the days, the challenges, the reward types, the visuals (holiday themed / tournament themed / market-specific). Since the game lives in one CRM platform, you can link progress directly to CRM attributes like streak counts, days logged etc.
Benefit from having a Unified Platform: You build a real relationship. The data from each day is captured in the same CRM profile that runs your email/push journeys. So you know a player is on Day 7 of the calendar, haven’t cried foul yet, and can send messages accordingly.
Progressive Thunderboard
“Progressive” means this game builds over time: players come back, earn rounds, climb a meter, unlock bigger prizes. It’s perfectly suited for sustained engagement, re-activation and loyalty layering.
Best for: extended campaigns, multi-day missions, big-ticket reward mechanics.
What can be customised: You control the progression logic (how many rounds to milestone, what the milestones are, when the prize triggers), you brand the visuals, localise the language, configure outcome-based branching.
Benefit from having a Unified Platform: Since the progression data lives inside your CRM, you know exactly where each player sits; you can send a “You’re one round from the big prize” message, or pivot them to an upsell path as part of your integrated journey strategy.
Plinko
- Drop the ball.
- Watch it bounce.
- Land on a slot.
- Win or lose.
This classic mechanic becomes fun and brand-rich when placed inside your communication flow.
Best for: casino-aligned audiences, interactive midweek promotions, fill the slot between bets.
What can be customised: Skin board layout, iconography, prize tiers, animation speed, and background visuals.
Benefit from having a Unified Platform: Use it to capture micro-moments and feed behaviour into the same CRM profile that runs your sportsbook or casino campaigns.
Bingo Bash
Players fill tiles, complete rows, trigger wins—and they return for the next game. It’s social, familiar and perfect for daily app visits. But only when it’s fully connected to your CRM does it unlock true value.
Best for: community-driven audiences, frequent engagement, app-first retention.
What can be customised: You tailor board layout, symbols, prize logic, themes (holidays, sports, seasonal).
Benefit from having a Unified Platform: The moment a Bingo pattern is achieved you capture it in real time and your next message can be “Congratulations! Here’s your next mission”. You stay in control of the player journey.
Roulette
Introduce your players to the excitement of playing roulette with our Free-to-Play game. It's an exact replica of a real roulette game, providing a risk-free way for players to learn how to play. Once they're ready to move on to the next level, you can easily convert them to paying players.
Best for: casino cross-sell, high-value segments, big-event promotions.
What can be customised: You can change the grid, sectors, visuals, theme, etc., so you’re fully in control of look and feel.
Benefit from having a Unified Platform: Because the game is inside your CRM platform, you treat each spin outcome as a data event:
- X number of spins leads to a targeted offer
- Miss 3 in a row sends a reengagement message
- Big hits send out a VIP invite
Everything flows from one command centre CRM.
Why these games work better when they live inside your CRM
The real differentiator in these games is the integration and not the mechanic itself.
- One unified player experience: Players flow from game → journey → offer without ever leaving your ecosystem.
- One platform for your teams: Marketing, CRM, and product don’t juggle vendors or export spreadsheets.
- One real-time data source: Every player event feeds segmentation and triggers action instantly.
- One customisable, brand-aligned framework: Seasonal skins, campaign themes, and event-based variations can go live in hours.
The real win for operators
Operators don’t just get games, you get an all year round engagement engine that helps you:
- Stay top of mind for players through customisation
- Deliver personalised journeys at scale
- Reduce operational overhead
- Boost player engagement and strengthen loyalty
- Differentiate your brand in a crowded market
When CRM and games sit in the same platform, everything becomes faster, more relevant and valuable for your players.
