engagement
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app inbox. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of [...]
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why technology is at the forefront of the industry and opportunities to drive engagement are plentiful. Multi-Channel Experience and Engagement provider, Xtremepush, are market [...]
5 Reasons why the App Inbox is the Perfect companion to Push Messaging
Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have chosen to opt in for notifications. This is why the in-app inbox provides a huge engagement opportunity for marketers and […]
Web Push Notifications – 7 Best Practices to Success
With the arrival of web push, marketers now must consider how best to interact and engage with their consumers via the mobile and desktop web. Notifications are an essential part of the mobile experience. Today’s mobile consumers are well accustomed to receiving and consuming multiple forms of content in brief snackable mobile moments. This is […]
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]
Why a Mobile Marketing Strategy is essential this Christmas
The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up […]
5 Brands using Snapchat to Engage their Target Audiences
Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat provides the perfect platform to do just that. From a content marketing perspective Snaps on Snapchat are a lot […]
Consumer Wearables, Beats by Dre and Google Glasses
Consumer wearables are hot this season and are expected to become a “must have” for consumers over the next several years. The “wearable technology” group encompasses several types, including fitness monitors, activity trackers and smart clothing. Wearables can include smart watches, fitness bands, glasses along with smart bras, smart t-shirts, wearable cameras and more recently […]