Apps

Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the well-rounded campaign experience marketers want to give. Multi-channel marketing campaigns are increasingly becoming a necessity if brands want to retain their customers, especially […]

Reports from iGaming Business suggest that the Google Play Store will accept gaming and sports betting Android apps in the UK,  and some other markets later this year. The Play Store serves millions of Android users worldwide and is expected to end its restrictions in the UK, France and Ireland, according to reports from gambling […]

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]

The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up […]

iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an iBeacon. Although retail was one of the very first industries to utilize iBeacon, the airline industry is another area where iBeacon is, along with […]

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]

Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]

Irish Apps have come a long way. Four years ago the top ten favourite Irish Apps as announced by joe.ie in 2011, included a Carlow Weather App. According to the reviews of the App “We’ve never seen a weather app with such a distinctive focus on one particular area, especially Carlow.” The TV3 App came […]