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consumer-behavior

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Consumer behavior
Oct 14 2025
4 min
The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine
F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails
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Gaming
May 20 2024
16 min
Ultimate Guide: How Gamification, AI Models, and InfinityAI Are Changing iGaming
The right AI models can revolutionise player experience, increase retention, and increase revenue. Just imagine the possibilities they unlock for your iGaming venture – tailored strategies, informed
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Blog post
Jul 9 2015
2 min
The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile.
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audience targeting
Apr 28 2014
4 min
5 Tips to Optimise your new Twitter layout
Visual content is dominating the social media revolution and if you are not prepared for the visual content revolution, you may be left in the dust. Facebook has turned its walls into timelines.
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audience targeting
Apr 16 2014
2 min
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon
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Blog post
Mar 18 2014
3 min
5 Consumer behavior trends in smartphone usage
In our most recent blog it mentioned how mobile phones are very much joined at the hip, eyes, ears and most prominently thumbs of the average person…..It is not uncommon for the average Smartphone
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