A lot of unseen effort goes into creating great customer experiences, especially when it comes to customer engagement. It can be challenging as you need to effectively and carefully plan every stage

Your customer data platform is the oracle when it comes to understanding your customers. Providing you’ve pulled in all your available data sources you should have a real insight into what they like.

Customer engagement is a tough thing to get absolutely right. There’s a lot that goes on in the background of a successful engagement campaign. A customer engagement platform will make it easier, but

Any kind of marketing strategy relies on a balance. Whether it’s budgets, channels, promotions or how you interact with your audience. Where the disconnect can occur is balancing user experience with

Loyalty programmes are a common way of retaining customers. In most instances, businesses opt for a simple points system that equates to money off future purchases. The problem with a points-based

Personalisation at a very basic level isn’t enough to have an effect on both your customers, or your business. The expectations of customers have increased significantly when it comes to how they are