audience targeting
Navigating Multi-Channel Marketing for Ecommerce
Ecommerce brands need to be in touch with their tech-savvy shoppers in order to stay relevant. Focus on single channel marketing campaigns provides the user with a disconnected feel and not the well-rounded campaign experience marketers want to give. Multi-channel marketing campaigns are increasingly becoming a necessity if brands want to retain their customers, especially […]
Personalised and Relevant Marketing Campaigns
Top Tips for Personalised Marketing Campaigns Stop treating your subscribers, customers, and users all the same. Especially in the B2C world, customers will all have different needs, so don’t bunch them all into the same basket and pepper them with the same content. Creating personalised marketing campaigns is much more than brands just including the users [...]
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why technology is at the forefront of the industry and opportunities to drive engagement are plentiful. Multi-Channel Experience and Engagement provider, Xtremepush, are market [...]
Beacons vs. Geo Fencing: What is the difference?
Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]
5 Tips to Optimise your new Twitter layout
Visual content is dominating the social media revolution and if you are not prepared for the visual content revolution, you may be left in the dust. Facebook has turned its walls into timelines. Instagram became so popular that Facebook bought it for one billion buckaroos. And Pinterest, the online photo scrapbooking site, is now the […]
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]
Donate to Unicef by putting your mobile device down
Mobile phones are very much joined to the hip, eyes, ears and most prominently thumbs of the average person. A key question for organisations in the mobile first world where we search, click and move on in a matter of seconds is how to create a level of stickiness through engaging and compelling mobile content. […]
How iBeacons will Revolutionise Mobile Engagement
What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]