android push notifications
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app inbox. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of [...]
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]
iBeacon and Mobile Engagement in the Home
iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions based on location. There are a multitude of potential applications available for this technology. iBeacons are more likely to be successful where a problem […]
Why Retailers Need to Jump on the iBeacon Bandwagon
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]
Brands effectively using Push Notifications
Following on from our previous blog post on popular brands getting on the Snapchat brandwagon including Tacobell, 16 Handles and McDonalds we’ve looked more at how brands effectively use push notifications. Take the example of a Burrito bar who has their own mobile app, the consumer downloads their app and opts in for push messaging. […]
How iBeacons will Revolutionise Mobile Engagement
What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]