Customer hijacking

Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting

by xtremepush • 3rd April 2014

Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally happy in these moments, and there are literally billions of them occurring on mobile. Trend reports show an interesting tipping point with consumers more […]