Chatbots – What they mean for Mobile Marketers

by Una Lawlor • 26th April 2016

Chatbots are the next frontier in contemporary digital experience and mobile customer engagement. Powered by artificial intelligence, app-like chatbot software essentially automates everyday customer service tasks. Built into messaging apps, they act like personalised assistants, actively scanning customer conversations for keywords, enabling customers to order things directly from businesses without leaving the app.   Considering […]