Having a single customer view is something that is highly sought after for a lot of businesses. Having a deep understanding of customer data will help businesses drive stronger marketing messages.

Single-page applications are slowly but steadily growing in popularity. They are much faster than traditional multi-page applications, easier to use, and so they can give an exceptional user

Marketing often feels like a dance, right? It’s all about making the right moves to catch people’s attention. That’s where cross channel campaign management – along with CCCM marketing – comes in.

Lifecycle marketing is about delivering personalized communication, nailing the timing, and taking care of your audience before and after conversion. Sounds idyllic, but we know some tricks to make

The importance of keeping customers in today’s competitive market cannot be overstated. One of the most effective ways to achieve this is by building brand loyalty. But what exactly is brand loyalty,

When it comes to making your customer data actionable, things can sometimes become more complicated than they first seem. Companies still have their data stored in silos, making customer