Posts By: Ben Doggett

The modern customer expects the businesses they interact with to treat them as if they know them personally. If they don’t, customer engagement will decline and the cost of acquisition will rise.

In the past, online gambling in Canada was primarily limited to offshore operators. However, the legalisation of single-event sports betting created opportunities for online gambling operators to enter the Canadian market legally.

Watching sporting events is often brought to a new level of excitement when the viewer has put some money down on the outcome. The NBA playoffs began recently. Millions of eyes glued to the screen in what is bound to be an already intense set of affairs. The thrill of watching is heightened by placing a bet.

Zero party data can be a goldmine of insights for businesses looking to improve customer engagement and drive revenue growth. The fact that customers are explicitly stating their interests and preferences when using your business it would be a mistake to ignore it.

An effective omnichannel marketing campaign can be a powerful tool to drive customer engagement, build brand loyalty, and increase sales.

On average, users spend two and a half hours a day scrolling through social media. This gives brands a significant opportunity to engage with their audience where they like to hang out.

Xtremepush, the leading omnichannel customer engagement platform powered by a built-in CDP in the sports betting industry, has been working alongside Oddschecker for a number of years.

With the proliferation of social media channels, it’s getting harder to manage brand presence effectively. The struggle of knowing what type of content to post, who you’re posting it for, and when to post is real.

Setting up an omnichannel marketing strategy is similar to any other strategy. It may be slightly different in areas, but it doesn’t need to be overly complicated.

Whatever your business goals may be, your customer communication strategy is what drives you towards success.