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We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]

There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]

Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat provides the perfect platform to do just that. From a content marketing perspective Snaps on Snapchat are a lot […]

If you were the owner of a Burrito restaurant and had a special written on a menu board at the door for a Beefy Crunchy Burrito, you might increase customer footfall but only for customers who actually walk past your restaurant. An alternative scenario would be to go one step further and communicate the deal […]

Mobile phones are very much joined to the hip, eyes, ears and most prominently thumbs of the average person. A key question for organisations in the mobile first world where we search, click and move on in a matter of seconds is how to create a level of stickiness through engaging and compelling mobile content. […]

What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]