Who are kwiff?
kwiff is a sports and casino betting app that challenges the industry with its innovative approach
As the company grew rapidly, the CRM team knew they needed a partner who would enable them to roll out their communication strategy. They wanted to work with a provider who would be more in line with their future plans, and who would develop together with them.
That’s when they met Xtremepush and took customer engagement to the next level.
In this story, Joanna Beaton, Head of CRM at kwiff, shares how Xtremepush helped them align their communications platform with their business needs. As a result, they could execute on their new strategy that led to increasing customer retention and doubling their user numbers.
The need: More flexibility and control over their own data
kwiff’s challenge was two-fold.
First, the CRM team wanted more flexibility and control over their data. “During this rapid growth phase, we needed a provider who’d have the flexibility to change things as our product developed.”
Second, the team wanted to integrate their proprietary internal bonus payout tool with an external communication platform. Their efforts to do this previously had proved difficult. “Technical issues and roadblocks impeded any progress on such an integration,” Jo adds.
This all changed when Xtremepush entered the scene.
After assessing several providers, Xtremepush emerged as the optimal platform for kwiff. “Xtremepush offered us full control over our data with all the flexibility we needed. The bonus tool integration was also possible, as Xtremepush provides a custom solution for each client.”
The decision to choose Xtremepush was also fueled by kwiff’s desire for a real partnership. “We sought a partner that would adapt and grow with us in this fast-changing industry landscape. We saw Xtremepush can meet our present needs while anticipating future ones,” Jo adds.
The solution: Less manual work, more customised insights
“The onboarding with Xtremepush was smooth. Their team was always by our side,” says Jo. Soon after, Xtremepush became an integral part of the CRM team’s daily workflow. The top three features they use are automation, segmentation, and reporting.
Xtremepush allowed the team to automate messages for their users—something that had proved a challenge for some time. “Manual tasks used to take up 100% of our daily work. With Xtremepush, we’re going to halve this. That’s a massive time saving, and it’s going to allow us to do so much more for our customers.”
Thanks to the bonus tool integration, the team can automate whole user lifecycles. “We can create journeys where players match up with their rewards automatically. It’s more efficient than doing it manually. This is absolutely key, as we were missing out on prime engagement times.”
Besides taking away manual work, it’s also adding to the user experience. “These automations will allow for better reporting, better campaigns, and better player experiences. That will help us increase conversion and drive up revenue,” says Jo.
Benefits of working with Xtremepush
Looking at the bigger picture, the benefit of partnering with Xtremepush is two-fold:
Having full confidence in your partner
“Xtremepush proved they are the right partner for us by addressing our challenges and adapting to our needs. Their support is unrivalled. Without them, my team’s days would be a lot harder.”
Having a partner that grows alongside you
“Xtremepush understands our vision. I trust that any feature we’ll need, they’ll have it. They even let us share our inputs in their product roadmap—it feels like we can co-create it together.”