In-depth guides on the biggest topics and trends in digital and multichannel marketing
Customer retention is better for businesses in the long run and leads to an increase in profits. Read our guide to learn more
What is Data-Driven Decision-Making for B2C brands, especially when it comes to customer engagement? Read our guide to learn more
Explore the key strategies publishers need to acquire new subscribers and retain them for longer with personalised engagement.
Understand the tools and the tactics needed to orchestrate multichannel customer journeys at every stage of the lifecycle from onboarding and welcome journeys to up-sell and long-term retention.
Customer Data Platforms (CDPs) have become an essential part of the modern martech stack, allowing marketers to unify their data and use it to create personalised experiences across all channels.
A/B Testing is the key to long-term optimisation of your campaigns and customer engagement strategy. Here are our top tips to get started and mistakes to avoid.
In this ebook, we break down the challenge of managing and making use of customer data in the modern era. It’s written for marketers, with clear explanations throughout.
Customer segmentation has outgrown the classic “list”. We look at a modern, dynamic approach to creating audiences and delivering personalisation at scale.
How does your brand’s performance measure up? Download our free ebook to see the average engagement stats across multiple digital channels, broken down by industry.
With more consumers banking online than ever before, what does exceptional customer experience look like? And how do you actually deliver it? Download our guide to learn more about winning the battle for customer data and turning it into relevant, personalised content.
As the challenge of unifying different sources of data increases, Customer Data Platforms (CDPs) have become an essential of the modern marketing tech stack.
Mobile-centric marketing is increasingly important for brands across every sector. Learn more about the core capabilities, features and channels that Mobile Marketing Platforms offer.
Marketers who use SMS will testify to its efficacy and importance in a successful mobile marketing strategy. We look at where it can best fit into modern marketing tactics and what the best practices are.
Email marketing remains a vital part of most brands’ customer engagement and marketing strategy. It’s all about personalisation, mobile-responsive design and seamlessly integrating it within a wider multichannel effort.
A comprehensive look at push notifications for web browser and apps. We cover everything in detail, giving you a complete understanding of this versatile channel from set-up to best practices and industry-specific use-cases.
The popularity of Mobile Marketing Platforms has exploded in the past 5 years, as brands look to execute mobile-centric campaigns. When selecting a vendor to partner with, there are a huge number of factors to take into consideration.
There are so many customer engagement channels now that it’s easy to be overwhelmed. This guide covers all of them succinctly, discussing their pros and cons and highlighting the most common uses cases for each.
This detailed guide can be downloaded to your desktop or mobile device. It covers web push notifications in detail, looking at practical use cases to drive ROI and deliver exceptional customer experiences.
Mobile marketing continues to grow in importance for brands across every vertical. It’s helping them to boost revenue and add value to their customers at every stage of the lifecycle.
Everything you need to know about driving engagement and boosting ROI across your mobile marketing channels. We look at best practices for orchestrating successful multichannel campaigns.
In early 2020, the Covid-19 Pandemic took the world by storm. Not only did the general public have to react cleverly in a short space of time, but businesses as well. Buyer behaviour swiftly changed and for some companies it became a case of adapt or die, especially when it came to the eCommerce space.
