How Betsul are Engaging and Retaining Players Effectively with Xtremepush

Who Are Betsul?

Betsul is a pioneering sportsbook company in Brazil, operating on a national scale.

Their strengths include world class support for their players, a broad portfolio of betting options that elevate the experience of sports betting, create exciting moments, and guarantee super-fast withdrawals, as well as a unique vision of social responsibility.

To deliver even further on this, they needed a partner that could help them take the player experience to the next level.

In this story Andreia Oliveira, COO of Betsul, shares how Xtremepush helped them optimise their efforts with a unified solution that makes CRM and Loyalty marketing easy.

The Obstacle: Finding a solution capable of accurately addressing their diverse range of players

Betsul’s previous provider was preventing them from effectively targeting different types of players with personalised and relevant campaigns.

“We have a specific approach planned for different player profiles, showing the different benefits and capabilities of our platform. Not every player wants the same thing from us, so we need to show that in our communications.”

However, this was something Betsul struggled with before utilising the Xtremepush platform.

The South American market is expanding massively, with newcomers entering the scene at rapid pace. This means that players can jump to another operator pretty easily if they’re not getting the experience they want.

Retaining the players that they acquired was an important point for Betsul, and they needed a tool that could help them.


“Beyond the solution capabilities, we also had a special requirement of getting a solution that offered a team with a deeper understanding of the dynamics within the Brazilian market.”

The ask:

“In an industry where players have more and more options every day, and the cost of acquisition is skyrocketing, it’s so important that we do everything we can to keep our retention rate as high as possible and provide unique player experiences that leaves them wanting more.”

Xtremepush’s real-time, AI, and Macine Learning capabilities, paired with their extensive knowledge of the ever expanding Brazilian and South American markets made us the perfect partners to help Betsul overcome their obstacles and smash their goals.

The Solution: An easy to use, unified platform to create experiences that retain players, by design.

Thanks to Xtremepush, Betsul were able to unify their efforts into one platform and become a more effective team, leading to an increase in their retention rates.

“With Xtremepush, we have been able to increase our CRM team’s productivity by 120%”

The Benefits of Working with Xtremepush

Easy to use

“Xtremepush is a very straightforward and easy platform to use. We found that our previous solution was overly complicated and didn’t make things easier for us, which is exactly what these types of tools should do! It took my team half the time to adapt to Xtremepush compared to our previous solution.”

Save time and reduce costs

“Managing multiple tools at a time is far more time consuming and expensive than having everything in one place. By moving to Xtremepush, it means that my team has everything they need to perform at a high level, without needing to bounce between different platforms.”

Unified platform

“A few major benefits of Xtremepush’s unified platform to us are the centralized CRM management system, a unified place for integrations and maintenance, and simplified management of CRM actions. This all leads to the optimisation of the team's efforts and time.”


“We were looking for a robust solution that was flexible enough to adapt to the characteristics of our business, required a relatively simple integration, and was viable in terms of budget. Xtremepush was the most interesting option in relation to these expectations.”

The Results


increase in number of push opt-in users
“We have been able to engage our customers in a way that we have never been able to do before. We have significantly increased our number of push opt-in users, which means our campaigns are being delivered to a broad range of players.”


increase in Average Annual Revenue
“By creating an experience that is unique and relevant to every player, our retention rate has been incredibly strong. In turn, this has also led to a 600% increase in our Average Annual Revenue which is a huge achievement for us”


Reduction in costs using a unified platform
“Thanks to the unified platform that Xtremepush provides, we have been able to reduce our costs by 50% by investing in a CRM that has it all!”


Knowledgeable support, tailored to the Brazilian market.
“The account management support with Xtremepush has been fantastic, especially when it comes to understanding that Brazil is not like other markets.”

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