Mobile apps
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why technology is at the forefront of the industry and opportunities to drive engagement are plentiful. Multi-Channel Experience and Engagement provider, Xtremepush, are market [...]
Mobile Banking & Key Ways to deliver Frictionless Customer Experiences
79% of North American financial consumers consider their banking relationship to be purely transactional, according to a recent Accenture study. When customers now think about what their bank offers – whether through the branch, online or mobile channels – most now think about commodity banking products and services rather than unique value for their broader […]
5 Reasons why the App Inbox is the Perfect companion to Push Messaging
Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have chosen to opt in for notifications. This is why the in-app inbox provides a huge engagement opportunity for marketers and […]
Mobile App Marketing- 5 Key Strategies to Success
Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key areas you need to focus on in order to succeed: 1. Analyse your user engagement Having a clear view on what users are […]
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]
iOS 8 triggers changes to Location Notifications
Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]
Top Ten Irish Apps in 2014
Irish Apps have come a long way. Four years ago the top ten favourite Irish Apps as announced by joe.ie in 2011, included a Carlow Weather App. According to the reviews of the App “We’ve never seen a weather app with such a distinctive focus on one particular area, especially Carlow.” The TV3 App came […]
10 Mobile App Stats that will Blow your Mind
85 % of smartphone users would rather “give up drinking water” than delete their mobile apps. Whilst many of those surveyed have said going without coffee is easier than deleting all the apps on their phone forever. 48 % have stated checking emails would prove impossible without an app. And we thought email was dead? […]
Capturing the Customer in the Moment: from Customer Hijacking to iBeacon Hunting
Owning the moment is key to the success of mobile apps going forward. These everyday moments are meaningful actions that carry powerful emotion and a sense of accomplishment. Consumers are naturally happy in these moments, and there are literally billions of them occurring on mobile. Trend reports show an interesting tipping point with consumers more […]