Xtremepush, the leading omnichannel customer engagement platform powered by a built-in CDP in the sports betting industry, are delighted to announce their new partnership with SB22, the first truly next-generation sports betting platform built to GLI standards and designed for the US market.

This joint solution will see Xtremepush power hyper-personalised, omnichannel marketing messages for SB22’s player communication efforts.

SB22’s innovative sports betting platform offers users a scalable and modular platform, with all its functionality, including its proprietary PAM, completely integrated from the ground up using a state-of-the-art technology stack. The platform is built to GLI-33 standards, ensuring a secure and fair gaming experience for users.

The Xtremepush platform allows sports betting operators to collect and analyse player data in real-time to create relevant, personalised communications that improve the player experience, and boost retention and lifetime value.

Xtremepush will enable operators using the SB22 platform to create personalised and relevant messages across all channels, including push notifications, email, SMS, and in-app messaging.  The joint solution will also enable operators to offer players personalised incentives at the right time, driving engagement and retention. 

Speaking about the newly formed partnership, Steve Laity, V.P. of Strategy for SB22 said:

“We are delighted to partner with Xtremepush, an innovative customer engagement platform that will take our sports betting experience to the next level. 

Our platform is designed to offer users a truly next-generation sports betting experience, and the addition of Xtremepush’s technology will enable us to provide a personalised and seamless experience to our users.”

Robbie Sexton, Director of Partnerships and Sports Betting & Gaming, said:

“Our platform is purpose-built for hyper-personalised omnichannel marketing, and we believe it will enable SB22 to deliver personalised and relevant messages to its users across all channels, improving overall engagement and retention while driving revenue growth.”

About Xtremepush

Xtremepush is a world-leading customer engagement platform powered by a built-in CDP. It enables sports betting & gaming operators to understand their players in real time and deliver personalised omni-channel communication through multiple built-in channels.  

It allows brands to acquire, grow, and retain their customers and communicate more effectively with existing players through automated, real-time, relevant messaging, increasing retention, customer lifetime value and revenue. It works with a global portfolio of clients including Livescore, Barstool Sports, Novomatic, Rush Street Interactive, Golden Nugget, Superbet, Oddschecker.

About SB22

Headquartered in Dallas, Texas with its technology hub based in Belgrade, Serbia, SB22 is the first fully immersive betting and transactional platform that does not rely on any legacy technology. It is fully modular and scalable. The SB22 team of 60+ senior engineers are hand-picked with vast experience in sports betting, fintech and VR industries.

To learn more, visit sb22.com.