Xtremepush, the Irish based, omnichannel customer engagement platform, has been named in Forrester’s The Cross-Channel Marketing Hubs Landscape, Q1 2023.
CCMHs are evolving to enable moments-based marketing. Forrester previously referred to this category as “cross-channel campaign management” (CCCM). The name change reflects today’s CCMH focus on personalised inbound and outbound digital experience (DX) delivery, as well as marketing alignment with offline and human-assisted channels.
The Forrester report for Cross-Channel Marketing Hubs (CCMHs) allows B2C executives to understand the value they can expect from a CCMH vendor, learn how vendors differ, and select one based on size and market focus.
Forrester is a leading global research and advisory company that helps organisations exceed customer demands and excel with technology. So to be included in their CCMH landscape report is a source of immense pride for everyone at Xtremepush and we join 41 other notable vendors in this overview.
The overview includes a list of five core use cases:
- Customer profile management
- Customer segmentation and audiences
- Customer understanding (insights and analytics)
- Marketing automation workflows
- Cross-channel marketing (campaigns and segments)
This is Xtremepush’s second time being recognized in a Forrester report; last year, Xtremepush was listed in the report, Now Tech: Customer Data Platforms, Q1 2022.report. In the report, Forrester defines CCMHs as:
‘Enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring marketing engagement across digital and offline channels.’
The overview recognises that B2C marketers are shifting their CCMH investments from traditional campaigns to more contextually relevant value exchanges. Marketers can use Cross-Channel Marketing Hubs, according to Forrester, to ‘orchestrate contextually relevant customer experiences, and optimise brand strategy for maximum business impact.’
CCMH solutions deliver their maximum value when they merge customer understanding with cross-channel orchestration to enable moments-based marketing
Tommy Kearns, Xtremepush CEO, commented:
“To be included on Forrester’s CCMH landscape overview for Q1 of 2023 is a fantastic start to the year and acknowledges the work that this talented and hardworking team have put in over the last 12 months.
I’m immensely proud of every one of our XP-ers and the platform we have all contributed to creating. To have Xtremepush included in a report with giants like Adobe is massive.”
We believe this marks the culmination of an extended period of development by the company to enhance the platform’s already strong offering so to be recognised in this way is a watershed moment for the business.
Xtremepush is an Omnichannel Customer Engagement Platform powered by a built-in CDP. It enables companies to understand their customers and transform ordinary customer experiences into engaging interactions that drive conversion, retention, and revenue across all channels. It works with a global portfolio of clients including Under Armour, Barstool Sports, Gordon Ramsay Group, LiveScore, Wowcher, Superbet, Bank of Ireland, Betsson, and Virgin Bet.
Managing Director, BANNERTON
Mobile: + 353 87 6731100 | Email: Sharon@BANNERTON.ie