Mobile Engagement
When to send app push notifications. A practical guide.
App push notifications have an average engagement rate of 10% across all industries. This makes it a highly effective marketing channel, especially when combined with a complementary channel the app inbox. When used intelligently, either as part of a multichannel strategy or as a stand-alone campaign, app push notifications can vastly improve the quality of [...]
Sports Betting & Gaming: How brands are driving revenue through increased multi-channel engagement
Brands within the Sports Betting and Gaming industry are placing a higher emphasis on customer engagement to drive revenue. With 97% of their customers betting online, it is easy to understand why technology is at the forefront of the industry and opportunities to drive engagement are plentiful. Multi-Channel Experience and Engagement provider, Xtremepush, are market [...]
How Beacons will revolutionise the Shopping Mall Experience
Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]
xtremepush featured in yesterday’s Sunday Business Post
Following on from our recent announcement of our collaboration with US Marketing Cloud provider Gravity 4 last week, our CTO, Dr. Kevin Collins was featured in yesterday’s edition of the Sunday Business Post. We are pleased to confirm that this multi-million euro agreement will result in an additional 15 jobs within xtremepush over the next […]
5 Retail Brands who Excel in the Art of Push Notifications
The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]
The Days of Hitting and Hoping as a Marketeer are Gone
We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]
iOS 8 triggers changes to Location Notifications
Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]
iOS 8 and Mobile Engagement
Some of the 200 million current owners of an iPhone 5, 5S or 5C will be updating their operating system after Apple’s announcement that iOS 8 will be available to download on your iPhone or iPad on Wednesday 17 September. Apple has taken a leaf out of Android’s lead in supporting button-enabled push notification and […]
5 Brands using Snapchat to Engage their Target Audiences
Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat provides the perfect platform to do just that. From a content marketing perspective Snaps on Snapchat are a lot […]